Traditional Culture Encyclopedia - Tourist attractions - The richest man planted in Changbai Mountain: some people were investigated for building golf courses, and some people lost 4 billion in mineral water.

The richest man planted in Changbai Mountain: some people were investigated for building golf courses, and some people lost 4 billion in mineral water.

Changbai Mountain, though not always a battleground for military strategists, is the birthplace of Yalu River, Songhua River and Tumen River, the birthplace of Manchu and the sacred mountain of Manchu culture. Changbai Mountain is rich in products and beautiful scenery, and has long been one of the objects that many literati yearn for and praise. As a matter of fact, Wang Jianlin and Xu Jiayin, the two richest men, also wanted to make great achievements in Changbai Mountain, but they were both planted in Changbai Mountain in the end, and their ambitions could only come to a hasty end.

Changbai Mountain Wanda International Tourism Resort

Unlike Xu Jiayin, Wang Jianlin values the beauty of Changbai Mountain. Many people know that Wang Jianlin has always had a dream of traveling, which was actually put forward to shareholders as early as 2006. However, at the beginning, the shareholders of Wanda Group did not agree with Wang Jianlin's practice, because all these people agreed that it was thankless for a real estate enterprise that started with commercial real estate to cross the border.

Unlike shareholders, Wang Jianlin actually sees further. In his view, "Wanda must transform into culture and tourism if it wants to be a century-old enterprise". At that time, Wang Jianlin had a dream for Wanda: by 2020, half of Wanda Group's turnover would come from the cultural industry. If this goal can be achieved, Wanda Group will truly become a world-class company.

At that time, Wang Jianlin would never have thought that he achieved this goal on 20 18. Wanda Group is no longer a real estate enterprise in the strict sense, and the cultural tourism industry has been packaged and sold by itself. At the same time, the idea of developing cultural tourism projects in Changbai Mountain has actually been stillborn.

Changbai Mountain is the starting point of Wang Jianlin's dream of literary travel. As early as 2008, Wang Jianlin planned to build Changbai Mountain International Tourism Resort on Changbai Mountain. In order to realize his dream of traveling at an early date, the Changbai Mountain International Tourism Resort project is under the responsibility of the theme entertainment group under Wanda Group, but it is a key project that Wang Jianlin personally grasps. In addition, perhaps fearing that entering the cultural tourism industry alone is too risky, Wang Jianlin initially joined his "family" Lu Zhiqiang's Oceanwide Group, Shi Yuzhu's Giant Group, Guo Guangchang's Fosun Group and his good brother Sun Shuangxi's group to jointly invest.

Strangely, when the agreement was formally signed, Giant Group and Fuxing Group had already withdrawn, because they thought the market in Changbai Mountain was immature and it was too risky to build a tourist resort there. On May 20 10, the Changbai Mountain project was officially started. The project actually includes a large golf club, a ski resort covering an area of 7 square kilometers with 43 snow trails and 9 high-end hotels with different styles. The project cost 20 billion yuan.

Wang Jianlin never imagined that just when everything was going very smoothly, a nationwide golf course renovation storm would be set off in 20 14. The Changbai Mountain project, with ski resorts and golf courses as its selling points, is the first to be affected. In fact, it was in 20 14 that the Changbai Mountain project suffered a huge loss of 890 million yuan, and the direct loss in the first half of 20 15 was 340 million yuan.

At the same time, the Changbai Mountain project also involves several lawsuits, such as sales contract disputes and land lease contract disputes. It is in this context that Wang Jianlin had to give up his dream and sold more than 80% of his shares to his good brother Sun Shuangxi, and Lu Wenmeng's first battle failed.

Different from Wang Jianlin's planting in cultural tourism projects, Xu Jiayin is due to Evergrande Ice Spring mineral water. 20 13, Guangzhou Evergrande, wearing a red shirt with the words Evergrande Ice Spring printed on its chest, successfully reached the top of the AFC Champions League, and at the same time let everyone remember Evergrande Ice Spring.

Evergrande Ice Spring Changbai Mountain natural mineral water is the only designated drinking water for Evergrande Football and Evergrande Women's Volleyball Team. The water source of Evergrande Ice Spring is the deep mineral spring in Changbai Mountain, Jilin Province, and it is recognized as the three major gold water sources in the world together with European Alps and Russian Caucasus Mountain. On October 2013110/010, Evergrande Group held the listing conference of Evergrande Ice Spring in Guangzhou headquarters, which completely unveiled the mystery of Evergrande Ice Spring and officially announced its entry into the high-end mineral water market.

In fact, according to common sense, Evergrande Ice Spring is not difficult to succeed. After all, Xu Jiayin, the richest man in China, stands behind him. In fact, Xu Jiayin is willing to spend money on the sale of Evergrande Ice Spring. Earlier, it was reported that in just 20 days, Xu Jiayin burned 65.438+03 billion advertising fees for Evergrande Ice Spring. However, Xu Jiayin never imagined that the sky-high advertising cost would lead to the loss of Evergrande Ice Spring for three consecutive years.

According to public information, in the three years of 20 13, 20 14 and 20 15, Evergrande Ice Spring lost 552 million yuan, 2.839 billion yuan and 555 million yuan respectively, and the accumulated loss in three years was as high as 4 billion yuan. In the end, Evergrande Ice Spring was sold by Xu Jiayin at a price of 65.438+08 billion yuan.

The richest man planted in Changbai Mountain: some people were investigated for building golf courses, and some people lost 4 billion in mineral water. In fact, not everyone is suitable for cross-border, and it is impossible to spread business all over the world like Li Ka-shing. After focusing on real estate, Evergrande expects its net profit to reach a new high this year, reaching 70.395 billion yuan, and Wanda Group has successfully achieved transformation. After selling the slow-moving cultural tourism projects, Wanda Group's future road will be wider and wider.