What is tourism integrated marketing?

Tourism integrated marketing is the integrated marketing communication in tourism, just like the general integrated marketing communication.

Integrated marketing communication (IMC) is a comprehensive use of various promotional means, with other marketing elements, to achieve better communication with consumers. Elements and tools include advertising, personnel promotion, etc. All these mutually promoting promotional combination factors have a common goal, that is, to successfully sell a product or service.

As shown in the figure, among them, promotion: various short-term incentives to encourage the trial or purchase of goods and services. Public relations: design various schemes to establish or protect the company image, so as to promote product sales.

Personal sales promotion: refers to the activities that an enterprise sends sales personnel to have face-to-face contact with one or more potential buyers, and promote and expand sales by talking or making oral statements. Advertising: the organizer displays and promotes ideas, goods or services in the form of payment.