Traditional Culture Encyclopedia - Tourist attractions - If you want to develop rural tourism in Beijing, are there any good strategies?
If you want to develop rural tourism in Beijing, are there any good strategies?
If you want to develop rural tourism in Beijing, are there any good strategies? According to research by Beijing Shanhe Shuiyi Planning and Design Institute, the following strategies can be adopted to develop rural tourism in Beijing:
1. Resource integration strategy - scientific planning classification guidance
Rural tourism activities Smooth development depends on the integrated development of various tourism element resources to form a complete rural tourism system. On the one hand, in view of the current weak infrastructure, backward environmental construction and lack of tourism supporting facilities in rural tourism in the suburbs of Beijing, it is necessary to catalyze the mutual integration of rural tourism system elements through scientific planning, avoid development risks of the rural tourism system, and maintain the countryside. Stable operation of the tourism system. Optimize the allocation of various production factors such as rural tourism resources, rural human resources, capital and material resources to achieve the development goals and various benefits of tourists and rural tourism destinations. On the other hand, the long history of agricultural development in Beijing and even China has created diversified rural folk customs and differentiated production and labor characteristics. In the process of carrying out tourism activities, we must follow the principle of classified guidance and highlight the agricultural flavor, and avoid generalizing and blindly following the trend. Development phenomenon, combining local resource characteristics and agricultural production habits to carry out various types of special tourism activities such as rural sightseeing and leisure, vacation experience, business meetings, folk culture, science and technology education, antibody recuperation and so on.
2. Product development strategy - project-driven creation of high-quality products
Rural tourism product development should use project-driven strategies to create high-quality, famous and high-quality rural tourism products to form a complete set of rural tourism product system. In the process of overall planning of rural tourism product development, areas where rural tourism started early, product development is relatively mature, and customer source markets have begun to take shape are identified as priority development projects. Through tourism activity planning and product line packaging, we will focus on building brands image, and further integrate resources to enhance competitiveness; identify areas with good rural tourism resources, large market potential and insufficient infrastructure construction as key development projects, and through further resource development, complete supporting facilities, and expand market space so that they can be more to develop quickly; for the relatively scattered rural tourism resources and undeveloped rural tourism resources in the region, through reasonable planning, determine the supporting development projects and reserve development projects for regional rural tourism development. The product development of rural tourism uses priority projects to drive the development of reserve projects, supports projects to coordinate with the development of key projects, and achieves a virtuous cycle development model of hierarchical development, gradient development, and continuous improvement of product quality.
3. Function expansion strategy—Pioneer in industrial interactive technology
The development of rural tourism in Beijing should enrich the types of tourism activities through functional expansion to meet the diverse development and individual needs of modern tourists , and expand tourism revenue channels. On the one hand, we can realize the improvement and expansion of agricultural tourism functions through industrial interactive development, rely on the superior resource environment in rural areas, enrich agricultural products and unique agricultural activities to carry out tourism activities, inject modern tourism and leisure concepts, and promote the traditional sightseeing function of tourism products to leisure Expansion of high-level functions such as vacation, business meetings, medical and sports; on the other hand, the introduction of advanced science and technology to enhance the function of rural tourism and the development of urban modern agriculture can not only tap the popular science education function of rural tourism, but also increase the popularity of rural tourism products. Attractiveness, improving the level and quality of rural services can also improve the spiritual outlook of rural areas, improve the cultural quality of farmers, and create a more civilized tourism environment for tourists.
4. Brand promotion strategy - highlight the theme and shape the image
Brand is competitiveness. In the era of experience economy, brand is a strong guarantee for the sustainable development of rural tourism. Brands are always based on very specific products, services and images. The image of rural tourism is a highly concentrated and refined representation of the characteristics of agriculture and rural tourism resources, development status, and location conditions. It should not only reflect the characteristics of the region, but also arouse the consumer appeal of tourists. The combination of rich folk customs and cultural connotations with rural agricultural activities forms a rural tourism image with local characteristics, which plays a role in the formation of rural tourism product systems, the marketing and promotion of tourism product routes, and the branding of local rural tourism. plays a crucial role. The image positioning of rural tourism should not only take into account the comprehensiveness of the image, that is, the multi-layered nature of the image content and the multi-faceted psychological feelings of tourists; it should also take into account the stability and plasticity of the rural tourism image, that is, once the image is formed, it will The impression created in the minds of tourists is relatively stable. At the same time, the image of rural tourism is not static. It can be shaped through the innovation of tourism product projects, the improvement of tourism services, and the development of rural festivals.
5. Market promotion strategy - building a regional linkage platform
For rural tourism to go to the market and attract a large number of tourists, it also needs marketing planning and product promotion, but it only relies on a single farmer Or it is difficult for tourist attractions to achieve the expected results. It requires regional coordinated development to build a government promotion platform for rural tourism development, a product interaction platform, an information sharing platform and an image shaping platform.
Giving full play to the policy guidance function of government departments and guiding tourists' consumption preferences for rural tourism products can make up for the relatively weak economic foundation of rural tourism development; through the joint development of rural tourism products between regions and the combination of tourism routes, we can better meet the needs of rural tourism. The consumption needs of tourists; use modern Internet technology to provide tourists with the most comprehensive rural tourism information; through the integration of rural tourism resources in different regions, the image of regional rural tourism will be further enriched, and it will also have a greater impact on tourists Big attraction. In the market promotion practice of rural tourism, a series of means such as establishing rural tourism special websites, holding festivals, holding rural tourism product promotion meetings, or promoting tourism products in the form of expositions can achieve certain results. The key is to Excavate and reflect the characteristics and flavor of the countryside to attract the attention of more potential tourists.
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