Traditional Culture Encyclopedia - Tourist attractions - How to do hotel sales?
How to do hotel sales?
Hello friend, you are so lucky. I am in hotel sales. Hotel sales is simple but also complicated, so I will tell you in detail.
For hotel sales, generally only star-rated hotels have sales departments. Some are called marketing departments, and now many are called public relations sales departments. The overall operation is divided into:
1. Online sales. The main channels are booking websites, such as Ctrip, E-Long and other larger booking websites. You only need to apply on their official website.
2. Travel agency. You also know that many hotel rooms come from travel agencies, and most travel groups only need to sign relevant agreements with them. Large travel agencies include Youth Hostel, China National Travel Service, etc.
3. Conference team. If your hotel has the ability to host large-scale conferences, this is also a very important sales point. The main sources of customers come from major local companies, agencies, organizations, governments, etc. You need to develop this yourself and go out more often to get information. Information is the most important. If you are late, you will be robbed by your peers.
4. Local market. In this regard, it refers to all local large, medium and small enterprises, companies, factories, governments, agencies and groups. But each part is divided into smaller parts. For example, the government is divided into more than 20 functional departments such as: Finance Bureau, Government Office, Agriculture Bureau, Public Security Bureau, Economic and Trade Bureau, etc.
In fact, the main markets are divided into the above types. The above is the first step for you to do hotel sales. Understand the source of customers. The second step is to make a plan.
You can arrange your own timetable according to the market you are allocated. For example: Monday: in the morning, such-and-such company, such-and-such enterprise, financial bureau, in the afternoon, such-and-such factory, etc. List your detailed plan from Monday to Friday, and then implement it step by step.
In terms of sales skills: For example, if you are dealing with the main person in charge of a certain bureau, it is best to bring a pack of Zhonghua cigarettes. I will not say anything polite like this. I believe that the hotel will let you do sales. I believe you have this ability.
There is also the room booking website. I don’t know if your hotel will decentralize it. Generally, hotels will assign a person to be a travel agency and room booking website.
Then I think your market should be the local market.
I just missed one point about the market:
5. Wedding banquets, full moon banquets, birthday banquets, party banquets, teacher appreciation banquets, etc. are also your market.
The operation process of the overall sales is: find the customer source——make a door-to-door visit (find the person who is mainly responsible for arranging where to spend)——negotiate preferential prices and sign the agreement-filing the agreement—— ——Enter the agreement into the computer system--Regular return visits--Ask the customer for their opinions--Benefits--Become a friend--Let him help you make referrals.
The overall guest reception process is: guest reservation--inspection work (menu arrangement, room, meeting room layout, etc.)--welcome the guest-accompany the guest to check (menu, room , conference room, etc.) --- seeing guests off -- asking guests if they are satisfied the next day
Overall conference reception process: booking venue, room, etc. -- issuing reception plan -- inspection arrangements -- Tracking during the meeting - Settlement after the meeting - Inquiry for opinions after the meeting, etc.
I have not mentioned in detail some of the above, because every hotel has its own differences. method.
If you have any questions, you can send me a message and I will help you answer them
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