Traditional Culture Encyclopedia - Tourist attractions - What are the principles of tourism product mix?

What are the principles of tourism product mix?

The principles of this product portfolio are as follows:

1, principle of diversity: tourism product mix should include all kinds of products to meet the needs of different consumers.

2. Complementarity principle: The products in the tourism product portfolio should complement each other to form a complete tourism experience.

3. The principle of relying on resources: the planning and design of tourism products should fully rely on local resources and fully tap and utilize the advantages of resources.

4. Market-oriented principle: the planning and design of tourism products should be market-oriented. On the basis of full investigation of the market, according to the market structure and preferences, the tourist products that are popular with tourists are designed.