Traditional Culture Encyclopedia - Tourist attractions - What are the principles of tourism product mix?
What are the principles of tourism product mix?
1, principle of diversity: tourism product mix should include all kinds of products to meet the needs of different consumers.
2. Complementarity principle: The products in the tourism product portfolio should complement each other to form a complete tourism experience.
3. The principle of relying on resources: the planning and design of tourism products should fully rely on local resources and fully tap and utilize the advantages of resources.
4. Market-oriented principle: the planning and design of tourism products should be market-oriented. On the basis of full investigation of the market, according to the market structure and preferences, the tourist products that are popular with tourists are designed.
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