Traditional Culture Encyclopedia - Tourist attractions - Why use "Tianma" as the graphic symbol of China tourism?
Why use "Tianma" as the graphic symbol of China tourism?
1. When it was first exhibited in the United States, the bronze galloping horse jumped onto a huge poster and became the symbol of the cultural relics exhibition.
2. On this basis, in the 1985 China tourism logo selection, Tianma won the first place among thousands of precious cultural relics, and was successfully used as a graphic symbol of China tourism.
3. Tianma has more unique meaning and symbol.
A, it is a symbol of the bright future of China's tourism industry.
B Horse is an important tool for ancient and modern tourism and a symbol of endeavor. Tourists can enjoy their trip in China.
C The bronzes of Ma Chao Long Que symbolize the splendid cultural history of China for thousands of years, showing the great image of an ancient civilization and attracting tourists from all over the world.
Ben Ma, a tourist symbol of China, is a bronze horse handicraft, which was unearthed in the Eastern Han Tomb in Leitai, Wuwei, Gansu.
Its head is short and its neck is long, its body is round, its trunk is stout, its limbs are slender, its tail is curved and its mouth is screaming. Under the right hind hoof with flying hooves, a swallow spread its wings and flew, hence the name "Ma Tayan".
After historical research, Zhang Heng's "Tokyo Fu" in the Eastern Han Dynasty said: "The dragon and the bird meander, and the horse is half-Han." The Book of the Later Han Dynasty also recorded that "Ming Di went to Chang 'an to marry Fei Lian and a bronze horse", so it was renamed "Malone Chaoque" or "Tianma" for short.
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