Research Status of Huxiang Culture on the Cultivation of Tourism Innovative Talents

At present, there are still three outstanding problems in the cultivation of innovative cultural tourism talents in China. First, the training objectives are not clear enough, the professional setting is not reasonable enough, and the training of tourism talents is out of touch with the market demand. Tourism education and training lags behind the needs of tourism development, there are not many opportunities for all kinds of talents to further their studies, and knowledge and information can not be supplemented in time. The shortage of talents in the tourism team is outstanding, especially the talents in tour guides, tourism enterprise management, e-commerce, timeshare tourism network management, exhibition tourism, tourism capital operation and so on. Second, there is a tendency to emphasize theory over practice and knowledge accumulation over hands-on operation. Students have learned a lot of theoretical knowledge about cultural tourism industry, but they lack innovative ability in practice. University education has its own specific model, which generally includes specific projects and lacks innovation. This involves many elements such as training objectives, specialty setting, curriculum system, educational evaluation, and many links such as adjusting objectives and courses. Due to the restriction and confusion of ideas, the talent training modes of colleges and universities show convergence. China has not yet formed such a distinctive model as the "dual system" model of German schools and enterprises or the "Lausanne model" of combining production with education in Switzerland. Therefore, the talent training mode in colleges and universities often makes students' practical ability lag behind tourism. Third, there is not enough "creativity" training for tourism talents, and there are few creative talents. At present, the cultivation of talents' creativity in China needs to be improved urgently. Therefore, in order to cultivate innovative tourism talents, effective measures must be taken to solve these three outstanding problems.

First of all, make a scientific plan for cultivating innovative cultural tourism talents. To build a large-scale talent team with both ability and political integrity, determination to innovate, reasonable structure and adaptability to market demand, it is necessary to give play to the guiding role of the government and scientifically plan talent training. Relevant government departments have formulated a training plan that is compatible with the strategic objectives of China's global tourism industry development, coordinated with long-term, medium-term and short-term training, and combined with personnel training at all levels. In particular, through planning, we should pay close attention to cultivating top-notch innovative talents who are good at exploring new fields of global cultural tourism, specialized talents who master modern media technology, compound talents who know how to operate and manage, and international talents who meet the needs of cultural going abroad.

Secondly, the cultivation mechanism of combining Industry-University-Research is formed. Tourism talents are highly applied talents, which requires that the cultivation of tourism talents must organically combine teaching, scientific research and practice, and organically unify school education with enterprise and market demand. The characteristics of traditional teaching mode are: teaching materials are the center, knowledge is the purpose, teachers are only disciplined, students only learn passively, lacking the ability to learn actively, lectures are the mainstay in class, teaching methods are single, and teachers and students lack mutual communication. This traditional teaching mode restricts the development of students' innovative ability and hinders the cultivation of students' innovative spirit and courage. To cultivate college students' innovative ability, we must first reform the traditional teaching mode. We should actively advocate problem-based, heuristic, discussion-based and inquiry-based teaching. We should not confine ourselves to the theory and knowledge in books. It is necessary to ask questions, discuss them in groups, and solve problems through the combination of theory and practice. This can not only stimulate students' innovative consciousness, but also cultivate students' team spirit. Through inquiry teaching, students' divergent thinking and pioneering thinking are expanded, and students' innovative thinking and ability are improved. Let classroom teaching become a process of knowledge discovery and acquisition with teachers guiding and inspiring, students finding and solving problems as the main line, teachers and students as the main body, free thinking and independent exploration.

An important feature of innovative talents is their strong practical ability and innovative thinking. Therefore, we should pay attention to strengthening practical teaching when designing training programs. Practice teaching is not only a process of combining knowledge transformation theory with practice, but also an important way to find problems and cultivate innovative thinking. It is necessary to continuously improve the proportion of training and practical teaching in the training plan, vigorously promote school-enterprise cooperation, and strengthen the management of practical teaching process. For tourism management, a highly applied major, it is even more necessary to strengthen school-enterprise cooperation, open up off-campus practice bases, and arrange students to practice in related enterprises. For example, the practice of Xinhua County, Hunan Province: First, actively organize tourism professionals in the county to strengthen the study of "knowing the family background". Through the study, let the tourism professionals in the county know the general situation and planning of the whole country, especially the province and city, be familiar with the history, present situation, development trend and next development ideas of the county tourism culture, be familiar with the historical origin, cultural spread, tourism landscape, ethnic religion, folk crafts and characteristic families of the county, and strengthen the understanding of the importance and urgency of excavating and accelerating the development of the county tourism industry. Through study and comparison, we can help them establish good professional ethics, enhance their sense of professional responsibility and create a sense of mission for new culture tourism brands, attract tourists, publicize new culture and expand its connotation and popularity through their high-quality and high-level tourism services. The second is to organize employees to "go out" to learn. Coordinated by the county tourism authorities, hotels, restaurants and other employees are organized to study in big cities, from which they can learn good service experience and improve their service level. Third, attach importance to the cultivation of senior management talents in tourism posts by means of "bringing in". Xinhua tourism started late, and there is a lack of senior management talents in tourism posts. At present, most of the middle-level and above managers in major scenic spots and leisure farms with star rating or above are "local experts" who change careers or become monks halfway, and there are still some defects in tourism development pattern, tourism planning, management concept, business development and contact. Therefore, Xinhua County attaches great importance to the cultivation of tourism post management leaders, actively employs relevant tourism management experts, conducts business training for bosses of tourist attractions, hotels and travel agencies, creates opportunities for them to further their studies and improve their comprehensive quality, issues post qualification certificates through examinations, and holds posts with certificates.

Third, strengthen the cultivation of "creativity" of cultural tourism talents. The "creativity" of talents in cultural tourism industry is not enough, mainly because they don't realize the particularity of cultural tourism product production. Cultural tourism products have many similarities with other products, but they also have their own particularities. Cultural tourism industry belongs to creative industry in essence. The core resources of the production of cultural tourism products are not in the warehouse, but in people's brains, which need people's intelligence, emotion and imagination to be released in a certain environment to realize the industrial effect of "making something out of nothing". To cultivate talents in the cultural tourism industry, we need to firmly grasp this characteristic of the production of cultural tourism products, change the traditional indoctrination and cramming education methods, put people first, give full play to people's subjective initiative, and create an atmosphere that encourages innovation, stimulates creativity and tolerates failure.