Traditional Culture Encyclopedia - Tourist attractions - What is it to solve difficult problems with difficulties?
What is it to solve difficult problems with difficulties?
If you are willing to use your head, there will always be a way. In the face of difficult difficulties, some smart people can actually create the illusion of "prisoner's dilemma" and make themselves "prisoners", thus solving their own commodity sales problems. How did they do it? In America, two brothers opened a clothing store. Because the door of the store is not big, my brother sells clothes outside, and my brother is responsible for checking out at the other end of the store. Customers should bargain and let go when buying clothes. Whenever a customer haggles with his brother, his brother will say to the customer, go to the counter to settle the bill! So the customer took the clothes to the counter. At this time, the younger brother looked at the label of the clothes and said, wait! I asked how much the skirt was finally cut. So the younger brother called his brother to ask about the price of clothes, and his brother shouted at the other end to tell him. The customers were puzzled and asked why they were shouting so loudly. My brother said that because of his poor hearing, he needed to ask his brother loudly several times.
In the middle of asking each other for prices, the customer found that his brother charged less than his brother told him when he settled the bill. The customer thought he had picked up a bargain, so he quickly took out the money, paid the bill, rolled up his clothes and left, for fear that his brother would ask again. From then on, the news spread like wildfire, and the story of the two brothers selling clothes spread like wildfire. Many customers come to this store to buy clothes and find that it is indeed the case. Every time my brother checks out, the message he sends to my brother is always wrong, and the price is lower than what he heard, so more and more people come to this store to buy clothes.
This classic case of opening sales under the pretext of "prisoner's dilemma" was later copied and improved, and another classic case was born:
There are two competing stores in Houston-California Cheap Store and Philadelphia Cheap Store. Their shops are very close. Because of the same kind of goods, the two bosses are hostile, and the two stores often fight price wars.
"Selling New Zealand linen sheets, even if you have an eagle eye, can't pick out any flaws. This kind of sheet costs only $8.20. " When one store makes such an advertising slogan, customers often habitually wait for another store's response. Sure enough, within 1 hour, another store replied to an advertisement: "My sheets are of first-class quality, only 7 dollars and 95 cents".
The price war continues. In addition to posting advertisements, the owners of the two stores often quarrel at the door of the store and even punch and kick each other. Finally, the boss of one of them called the other boss crazy, stopped the price war and the price didn't fall, which meant that the other party won.
After that, people around crowded into the winning shop and snapped up all the goods. The two stores are also famous for their long-term and fierce quarrels. Residents nearby profit from the quarrels between the two stores and buy all kinds of goods home.
Suddenly one day, the owner of a cheap store in California died in a traffic accident. A few days later, the owner of a cheap store in Philadelphia told the customer that he was traveling. After that, both stores closed. A few months later, the two stores were sold to two new owners. However, when they were running this store, they were surprised to find that there was an underground tunnel connecting the two stores, and at the same time, there was a small door upstairs where the bosses lived, connecting their rooms. This makes people curious. Later, the investigation found that the two bosses who usually quarrel and rush to cut prices are actually brothers.
It turns out that every quarrel about price reduction is a good play directed and performed by the two brothers. In this play, the two sold out and finally achieved a "win-win".
The enlightenment of this story is that when we are faced with difficulties, we can also consider setting difficulties to get what we want; When we face the plight of others, we should think about it. Is it true or not? But in any case, the flexible use of "prisoner's dilemma" is a great contribution of game theory in life, which deserves our deep thought.
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