Strategic Planning of Hubei Western Hubei Eco-cultural Tourism Circle Investment Co., Ltd.

Implement the strategy of "two circles and one belt"

It is the provincial party committee and government that thoroughly implement the major decision of Scientific Outlook on Development, and the establishment of Hubei Western Eco-cultural Tourism Circle Investment Company (hereinafter referred to as Hubei Western Circle Investment Company) is an important measure to coordinate regional development. Since its establishment, the company has promoted the construction of basic, driving, exemplary and operational major projects and accelerated the development of western Hubei, based on the overall planning of the eco-cultural tourism circle in western Hubei and related professional planning, with the tourism industry as the breakthrough point, the ecological economy, circular economy and cultural industry as the focus, and the investment, financing and capital operation as the basic business.

First, the basic idea

During the "Twelfth Five-Year Plan" period, the basic idea of the company's development is to take Scientific Outlook on Development as the guide, seize the opportunity, take advantage of the situation, accelerate the transformation from the initial stage to the rapid development stage, and maintain a good momentum of sustained and rapid development. Integrate resources, change from scenic spot development to scenic spot development, and improve the efficiency of resource allocation; Cultivate brands, create boutique tourist routes and destinations, and cultivate internationally renowned and domestic first-class tourism brands; Capital operation, cultivate high-quality assets, revitalize existing assets and improve the level of capital operation; Expand space, actively extend to cultural industries, circular economy and other fields, promote "two-circle interaction" and expand space. Strive to become a fully functional investment and financing platform and play a greater role in promoting the accelerated development of western Hubei; Gradually develop into a large enterprise group with prominent main business and strong core competitiveness.

Second, the development goals

During the "Twelfth Five-Year Plan" period, the goal of "double 50 billion yuan and double listing" will be fully realized, that is, the total investment of the project in five years will reach 50 billion yuan (including company investment10 billion yuan), and the accumulated financing scale in five years will exceed 50 billion yuan; Cultivate a listed company and hold a listed company. Strive to develop into a large enterprise group with complete platform functions, prominent main business and strong core competitiveness, and play a greater role in supporting the construction of western Hubei.

After five years of development, by the end of 20 15, the total assets reached 20 billion yuan, the profit of main business reached 200 million yuan, and the return on net assets of main business reached the average level of listed companies of tourism enterprises.

After five years of struggle, strive to achieve the development goal of "seventy years";

(1) Build the top ten tourist destinations. Strengthen the construction of boutique tourist routes, and strive to build ten characteristic tourist destinations, such as Three Gorges International Tourism Destination, Wudang Mountain Warm Health Tourism Destination, Dajiuhu Alpine Wetland Tourism Destination, Enshi Tumiao Customs Tourism Destination, Qingjiang Gallery Tourism Destination, Honghu Waterfront Tourism Destination, Zhanghe Leisure Tourism Destination, Gulong China Three Kingdoms Cultural Tourism Destination, Jiugongshan Holiday Tourism Destination and Jiu Feng City Park Tourism Destination.

(2) Create ten high-grade scenic spots. Give full play to the role of provincial investment and financing platform, support the development and upgrading of scenic spots through multiple channels, and strive to cultivate Wudang Mountain World Cultural Heritage Tourist Area, Shennongjia Natural Eco-tourist Area, Qu Yuan's hometown-Gaoxia Pinghu Tourist Area, Enshi Grand Canyon Tourist Area, Qingjiang Gallery Tourist Area, Chaibuxi Grand Canyon Tourist Area, Jiugongshan Scenic Area, Honghu Wetland Eco-tourist Area and Gulongzhong Scenic Area into national 5A-level scenic spots,

(three) planning ten boutique tourist routes. Attach importance to the integrated marketing planning of tourist attractions and create ten unique boutique tourist routes. Build an "Hubei Tourism Online" e-commerce platform, increase publicity and promotion, and shape the tourism brand in western Hubei. Plan and make efforts to build ten boutique tourist routes, including the Three Gorges of the Yangtze River, Dangyang Cultural Tourism in Xiangyang, Taoist Cultural Tourism in Wudang Mountain, Batu Cultural Tourism in Qingjiang Gallery, Adventure Tourism in Shennongjia, Buddhist Cultural Tourism in Dahongshan, and Jingchu Style Tourism in Jingmen, Jingzhou.

(four) the construction of ten major tourist towns. Improve the comprehensive supporting functions of tourism, strengthen the construction of famous tourist towns, strive to form a more mature development model of famous tourist towns, and build ten famous tourist towns with distinctive characteristics and superior quality, such as Yunzhonghu Summer Resort in Jiugongshan Mountain, Chuanbu Town in Jiugongshan Mountain, Songlinping Town in Chaibuxi, Mufu Town in Enshi Grand Canyon, Jiuwanxi Drifting Town, Jinwan Town on the shore of Honghu Lake, Zhanghe Waterfront Town in Jingmen, Changling Town in Dahongshan, Fangxian Hot Spring Town and Yaozhi River.

(five) the construction of the top ten tourism and cultural parks. Excavate cultural connotation, improve tourism quality, create a carrier for the integration and development of tourism culture, and build ten major tourism cultural parks such as Wudang Taoist Cultural Park, Dahongshan Buddhist Cultural Park, Wuluo Zhonglishan Batu Cultural Park, Donghu Jiuge Chu Cultural Park, Zhongxiang Huang Ming Mausoleum Cultural Park, Xiangyang Gulong Three Kingdoms Cultural Park, Qujialing Cultural Park, Yan Di Shennong Cultural Park and Enshi Tumiao Cultural Park.

(6) Cultivate ten leading enterprises. Vigorously cultivate market players, enhance the vitality of tourism development, and cultivate ten leading enterprises in tourist attractions, travel agencies, tourist hotels, tourist transportation, tourism real estate and other sectors.

(seven) the introduction of ten strategic partners. Deepen strategic cooperation, attract investment, and strive to introduce ten strategic partners.

Third, strategic focus.

(1) Create a core scenic spot. Play a leading role and actively promote the construction of ten core scenic spots. Focus on high-standard planning, improving comprehensive service functions, optimizing the allocation of tourism resources, and strengthening overall marketing promotion to promote the development and upgrading of scenic spots. Strive to make the Yangtze River Three Gorges Tourist Area and Enshi Tumiao Tourist Area into internationally renowned and domestic first-class tourist destinations during the Twelfth Five-Year Plan period; Focus on Gulongzhong, Qingjiang Gallery, Jiugong Mountain, Dahongshan and Honghu Scenic Area, and cultivate 3-5 well-known domestic tourist destinations.

(2) Promote resource integration. Give full play to the advantages of state-owned assets system, government background and provincial platform, continue to control high-quality resources such as scenic spots, land, equity and talents on a large scale, and provide support for the company's development and the construction of western Hubei circle. Accelerate the transformation from scenic spot development to scenic spot development, integrate resources across regions, and improve the efficiency of resource allocation. Take the integrated development of tourism resources such as the Three Gorges of the Yangtze River, Qingjiang Gallery and Dahongshan Area as a breakthrough, and strive to improve the level of tourism resources development.

(3) Optimize industrial development. Consolidate the foundation of tourism industry development, actively enter the cultural and related industries, and vigorously improve the quality of tourism industry development; Actively participate in well-managed and driving projects and optimize the industrial development pattern. Explore the "tourism+real estate" development model, and take "overall planning and design, tourism project driving, comprehensive environmental improvement and tourism real estate development" as the basic model to promote the development of tourism projects. Grasping the development trend of urbanization in western Hubei, taking town planning as the basis, tourist towns as the basic form, and land first-level development as the starting point, we will explore the development mode of "driven by tourism projects, land first-level development, supporting tourism real estate and infrastructure, and accelerating urbanization" to promote the urbanization process in western Hubei and realize the company's development and growth. During the "Twelfth Five-Year Plan" period, focusing on Honghu Wetland Eco-tourism City, Yichang Pinghu Peninsula, Three Gorges Cruise Center, Jiugong Mountain, Qingjiang Gallery, Grand Canyon, Enshi Tourist Port and other projects, we will actively seek the support of local governments and strive to achieve practical results.

(4) Implement strategic reorganization. Based on the existing foundation, adhere to market orientation and promote the reform, reorganization and strategic reorganization of subordinate units; Starting from the requirements of cultivating the comprehensive advantages of the tourism industry, we will strive to build five major industrial sectors: tourist attractions, travel agencies, tourist hotels, tourism real estate and tourism transportation; In accordance with the principle of selecting the best and supporting the strong, we will support the dominant enterprises in various industrial sectors to become bigger and stronger, play their leading roles, and gradually develop into business centers in industrial sectors.

(5) Promote capital operation. Fully realize the goal of "cultivating a listed company and holding a listed company", establish a channel to connect with the capital market, and build a capital operation platform for investment companies in western Hubei. Relying on advantageous enterprises, we will promote resource integration and asset flow reorganization, vigorously cultivate high-quality assets, gradually package high-quality assets into the capital operation platform, and realize capital preservation and appreciation through the capital market. Revitalize the existing assets, improve the liquidity of assets, establish an exit mechanism, and strive to achieve capital amplification in the form of value, so that capital operation becomes the core competitiveness of the company's development.

(6) Vigorously attract investment. Focus on the core business and strategic direction, improve the level of strategic cooperation, and enhance the company's comprehensive advantages in the tourism industry and investment and financing fields. Take attracting investment as an important means to deepen strategic cooperation during the Twelfth Five-Year Plan period, and carry out the investment promotion work of leading enterprises, strategic capital and top teams in a targeted manner to achieve the goal of introducing ten strategic partners.

(seven) innovation mechanism system. Efforts will be made to cultivate new advantages of institutional mechanisms, improve scientific decision-making mechanisms, efficient implementation mechanisms, cost control mechanisms, effective incentive mechanisms and risk prevention mechanisms, and improve corporate governance structure and basic operating systems. Explore the establishment of a group management model that combines unification and separation. Constantly innovate the group management mode, establish a group operation system with unified governance and management, strengthen macro-coordination on the basis of ensuring the independent operation of affiliated enterprises, and realize the coordinated development of the company as a whole; Building a pattern of "one core, three levels and four blocks", taking the company headquarters as the core, performing three basic functions of investment and financing and capital operation, is the investment center of the company; Build 3-5 business centers with hotels, scenic spots, travel agencies, tourism real estate and other business sectors; All kinds of market entities are cost centers. The business coordination departments in each district evolved into business divisions, and gradually formed Wuhan Business Division, Southwest Hubei Business Division, Northwest Hubei Business Division and Foreign Business Division.