Min Jie's Expo Ticket Design

Min Jie, a designer from school of visual arts of Fudan University and a teacher from School of Communication Design, accepted an exclusive interview with Tencent. Com, revealing the little-known details in the design process of Shanghai World Expo tickets.

The designer who almost passed by was inspired by the idea that the ticket design scheme was finally adopted. Min Jielian said that this is her fate with the World Expo. She seldom participates in various competitions and bids. At first, she was not very enthusiastic about the selection of the ticket design scheme, and did not even attend the briefing. Until one night a few days before the deadline, "I suddenly remembered this and started designing. Whoever wants to design more will be more interesting. " This evening, Minjie confirmed the first feature of the ticket: it uses graphic language and is easy to identify.

Due to the wide variety of Expo tickets, easy identification has become an important prerequisite for ticket design. Minjie chose vivid, modern and representative figures, such as: the arrow represents the appointed day, the sun represents the working day, and the moon represents the night, and the number of times has overcome the obstacles of character recognition and has a high recognition degree. Min Jie said, "My design goal is that Xian Yi, old and young, can be understood by China people and foreigners."

The dot pattern represents the concept of modern city, which is convenient for anti-counterfeiting. Min Jie told reporters that the most satisfactory place for this ticket design is the dots of various patterns. "We have entered the digital age and the information society. Through the abstract element "point", the concept of city is integrated into the design, which embodies the characteristics of modern information society and digital age. The flashing' dot' seems to beat the rhythm of modern urban life and highlight the theme of' Better City, Better Life' at the Shanghai World Expo. "

Coincidentally, when the three finalists were placed in front of the experts in charge of anti-counterfeiting, the experts took a fancy to Minjie's plan at a glance, saying that the application of outlets and blank space were very beneficial to anti-counterfeiting technology and printing in function, which also surprised Minjie who didn't understand anti-counterfeiting technology at all.

According to Min Jie, from the first draft to the final draft, there were four major revisions, mainly the color adjustment and the image adjustment of Haibao. "To this end, the image of Haibao is specially designed for tickets." The biggest change is that the "finger" has become an "arrow". On the ticket for the designated day of the World Expo, there is an "arrow" pointing to the sign, but in the original design, this "arrow" is a "finger". Min Jie explained: "Experts pointed out that some countries and regions may have ambiguity about this gesture, so I did a lot of research and finally chose the arrow that is applicable all over the world."

Min Jie said that the confidentiality of the whole design process is quite strict. Design drawings and text should be properly kept. In order to prevent hackers from stealing pictures, computers with ticket samples can't even surf the Internet. She can't reveal anything about the tickets, even her own family. "At that time, my family only knew that I was designing tickets. As for what the design is like, I can't say which part I chose to enter. "

After a long selection process and strict examination and approval, batches of entries were eliminated, but Min Jie's design scheme was passed again and again, but her mentality never changed. "From the beginning, I didn't care if I was selected. Maybe this is my character. " She said that she can't remember her feelings when she learned that the plan was adopted. "I'm not very excited anyway. Probably talking about love for a long time. "

Impressed by the British Pavilion and the Spanish Pavilion, Minjie cares about other contents of the Expo besides tickets. In her view, the World Expo and the Olympic Games represent the two highest pursuits. "The Olympic Games pursues the spirit of hard work, and the World Expo pursues innovation. The World Expo shows a country's culture and technology. " Among the pavilions whose renderings have been published, the British Pavilion and the Spanish Pavilion, which are composed of rattan, left a deep impression on her. "Every World Expo has left many inventions and creations, and this World Expo is likely to bring surprises to people in environmental protection and energy conservation."