What does the management and operation of scenic spots include?

The operation of scenic spots is the basic guarantee for the subsequent development of scenic spots, and operation management is also a major service concept of scenic spots. Good service can improve tourists' satisfaction and consolidate the word-of-mouth effect of the positive image of the scenic spot, thus bringing a steady stream of tourist markets to the scenic spot. Poor service will bring negative news word-of-mouth effect, accelerate the decline of the image of scenic spots, and seriously lead to premature death of scenic spots.

The main work of scenic spot operation includes scenic spot sanitation, scenic spot safety, internal management, ticket management, visitor service center management, and local relationship handling.

(1) Environmental sanitation in scenic spots: Environmental sanitation in scenic spots is one of the important tasks to leave a good impression on tourists. At present, most of the trash cans in scenic spots are ecological trash cans customized according to the scenic environment, and they are also sleeves for easy cleaning. Environmental sanitation of scenic spots should not only ensure the cleanliness and hygiene of scenic spots, but also shoulder the responsibility of protecting and publicizing the environment of scenic spots to remind tourists to travel in a civilized way. The garbage in the scenic spot should be kept unblocked, and the garbage collection point should be hidden as far as possible outside the scenic spot.

(2) Security of scenic spots: The security of scenic spots should not only ensure the normal tourism order of scenic spots, but also undertake the emergency handling of tourists' accidents, the investigation and reporting of potential safety hazards in scenic spots, try to ensure that there is no dead angle in the internal security of scenic spots and ensure the smooth and safe travel of tourists.

(3) Internal management: Internal management includes vehicle and boat operation, tourism commodity sales, etc. In this respect, it is necessary to ensure the orderly ride of tourists, give special treatment to special groups, such as the old, the young, the pregnant and the disabled, and provide convenience as much as possible. This is also a demonstration of the service level of the scenic spot and can effectively enhance the reputation of the scenic spot. The management of tourist commodities should ensure the local characteristics and commemorative value of products, and the positioning of shops should be set at the entrances and exits of scenic spots and crowded areas. At the same time, it is necessary to ensure the shopping needs of tourists during the tour and open small shops on the tourist routes.

(D) Ticketing management: Ticketing is an important financial field in scenic spot management and an important medium to control the market. A perfect ticketing management system can not only avoid the economic losses caused by unnecessary ticket losses and improve the convenience of tourists to purchase tickets, but also control the market channels and be flexible.

(V) Tourist service center: The tourist service center is the first window of the scenic spot's external service, which directly affects the tourists' first impression of the scenic spot. Perfect facilities and equipment can not only guarantee the operation of the scenic spot, but also improve the satisfaction of tourists during the tour. Fees, storage, medical care, wheelchairs, tour guides, information, complaints, dispute handling, etc. It is a necessary safeguard function of the tourist service center.

(6) Handling of local relations: This is also the longest and most difficult problem faced by many scenic spots. The main problems include people destroying scenic facilities for the benefit, gathering people to make trouble, scalping tickets, and local authorities conducting various inspections and arranging reception for the benefit. There is no fixed solution to this kind of problem, so it should be solved flexibly according to the local actual situation.