Help: Some survey data on May Day holiday travel in 2008~

This is the first "May Day" holiday after the promulgation and implementation of the "National Festival and Anniversary Holiday Measures". The vast number of cadres and employees on the tourism front in the region will follow the provincial and municipal holiday offices, tourism departments and district committees and governments. According to the work requirements, with the close cooperation of all townships and relevant departments, and guided by the spirit of the District Tourism Development Conference, we will conscientiously implement the specific work arrangements for the District to welcome the International Anhui Business Conference and the "May Day" holiday preparation meeting, combined with The "May Day" mini-long holiday work is practical, carefully organized, carefully arranged, paying close attention to safety, enriching activities, dedicated service, integrity first, coupled with the continued sunny and suitable climate conditions for travel, various tourism economic indicators are running at a high level, and tourism reception services In an orderly manner, the four unified goals of "safety, order, quality, and efficiency" for holiday tourism have been better achieved.

1. Basic situation

The implementation of 5 short holidays and 2 long holidays as well as the paid leave system has given Chinese people more choices. The bright sunshine during the "May Day" period , lush scenery, and more attractiveness, prompting the tourism reception to maintain a growth trend during the first "May Day" holiday after the weight loss. According to statistics: our district received 91,350 tourists in the three days of May Day. The average daily tourist reception increased by 9.35% compared with the May Day Golden Week last year, including 33,100 overnight tourists. The total tourism revenue was 44.983 million yuan, a single-day decrease of 5% year-on-year on May Day last year. Compared with the Qingming Festival holiday, the total number of receptions increased by 11% and tourism revenue increased by 5%. The highest single-day peak occurred on May 2, when 35,100 tourists were received on that day (excluding rural tourism reception), which was a slight increase compared with the peak of 33,900 tourists on May 3 last year. Regarding the reception of the three major 4A scenic spots, Taiping Lake received 14,960 tourists, with an average daily reception volume increasing by 4.7% year-on-year; Emerald Valley received 12,372 tourists, with an average daily reception volume falling by 19% year-on-year; Jiulong Waterfall received 6,681 tourists, with an average daily reception volume Down 11% year-on-year.

The reception preparations are relatively sufficient, and the holiday tourism market is stable and orderly. Before the holiday, we strengthened statistical analysis of tourism data and paid close attention to the tourism market dynamics during the short and long holidays. From the end of March, we will deploy and implement weekly statistics, summary, monitoring and analysis of tourist reception, and report to the district committee, district government and relevant units in a timely manner. At the same time, the Huizhou Business Conference was approaching, and the district committee and government held a special meeting to make comprehensive arrangements for preparations for the May Day reception. Based on the May Day Golden Week work model, the holiday tourism coordination mechanism was launched. All townships and departments have strengthened pre-holiday market supervision and inspection and holiday duty work, providing a strong guarantee for a smooth and orderly May Day holiday. During the three days, the District Holiday Office received 9 inquiries, requests for help, and complaints from tourists, including 1 valid complaint, which was a year-on-year decrease. No major vicious incidents occurred, and related incidents were handled promptly and properly.

2. Main features:

1. The number of short- and medium-distance tourists is growing rapidly. The outstanding performance is the sharp increase in one-day tourists. The average number of one-day tourists received per day increased by 42% compared with the same period last year. As a result, the average daily tourism reception revenue dropped by 5% year-on-year even as the average daily reception volume increased. On the other hand, the degree of integration of scenic spots in our district into the city's and greater southern Anhui's boutique tourist routes has increased, mainly due to the improvement of traffic conditions and the intensification of publicity and promotion of scenic spots. At the same time, it is also one of the reasons why the average stay time of tourists is not long.

2. Featured line products with rich cultural connotations are more popular. Special tourist routes with distinctive themes, such as tea village style tours, educated youth cultural tours, and primitive tribe wild tours, are generally popular. The outdoor development sports and tennis training activities in Donghuangshan Resort are very popular, and all guest rooms are full. The column team of Hefei TV Station specially came to film cultural tourism programs for educated youth. Tea-style tourism has promoted the vigorous development of rural tourism around Taiping Lake. During the May Day period, farmhouse accommodation such as Fenghuang Villa was basically full. The primitive tribe's wild tour made the Furong Valley Scenic Spot's three-day tourist reception exceed the total number of tourists received during the seven-day May Day holiday last year.

3. Overseas tourists are growing rapidly. It received 4,100 overseas tourists in the three days of May Day holiday, compared with 2,500 inbound tourists during the May Day Golden Week last year, an increase of more than 60%. The main reason: The 4th International Huizhou Business Conference is coming soon, and there is an endless stream of participating companies coming to inspect and step in, which has led to a significant increase in overseas tourists. On the other hand, May Day is an international holiday, and inbound tourists are not affected by the shortened May Day holiday. In recent years, overseas marketing efforts at the city and district levels have continued to increase, attracting more overseas tourists.

4. “One circle, one belt, one line” rural tourism goes hand in hand. Judging from the reception of rural tourism in various places during May Day this year, the reception of farmhouse entertainment spots in the rural tourism circle around Mount Huangshan has steadily increased, the farmhouse entertainment spots in the rural tourism belt around Taiping Lake have grown rapidly, and the momentum of farmhouse entertainment spots in the suburbs and along the highway has not diminished.

5. Holiday tourism activities have become a highlight. During the May Day period, the Beijing Yanbao 2008 China (Taiping Lake) BMW Riders Conference and the First East China Sidecar Cultural Exchange Conference were held in our district. The event attracted BMW motorcycle owners from mainland China, Hong Kong, Taiwan, Austria, Germany, the United States, and sidecar owners from East China. During the event, motorcycle driving fun challenges, motorcycle stunt performances, fleet parades and other programs enriched the festival tourism content.

It also attracted a lot of media attention during the sensitive tourism moment of May Day and achieved good publicity effects.