How to expand the business scope of travel agencies

1. Strengthen the brand influence of its own tourism products. Although there are many travel agencies, they have different scales and no brands. When the company's business develops to a certain stage, it will inevitably encounter bottlenecks. At this time, we can start with improving our own brand effect, such as the reputation of travel agencies in the industry, whether tourism products are diversified and unique, and the brand effect has come up. This is the highest realm of target management.

2, internal management optimization, strengthen sales, travel agencies have their own products, but not only internal publicity, but also external sales. For example, through some tourism exhibitions, we can publicize the products owned by the company to outsiders in a convenient form and give certain rewards. By strengthening publicity, we can accumulate certain customer resources and then develop them one by one.

3. Combination of online and offline. Now is the Internet age. We should not only rely on the management of physical stores to increase sales, but also develop online and strengthen the expansion of e-commerce. The power of e-commerce cannot be ignored. Travel products of travel agencies can be released through some new media tools, and holiday activities can be used to attract tourists. In addition, we should cherish every potential customer who consults online and strengthen customer service management.

4. Reach a cooperative relationship with peers. The so-called three heads are better than one. If the resources of travel agencies are relatively simple, they can reach an agreement with their peers, enjoy the resources, learn from other people's management and sales experience, and enhance their own strength. Of course, it is best to go through legal procedures and make clear the matters needing attention in the cooperation agreement to avoid unnecessary contradictions and disputes in the future.

5. Introduce new and innovative technologies. This is a competitive society in which the fittest survive. Travel agencies not only need hard tourism resources, but also need innovative management talents to expand their business. Talents are also a kind of tourism resources, and good employees are the image representatives of the company. Therefore, we can study the internal management technology and how to make our tourism products serve travelers faster and more conveniently.

6. Cooperate with relevant government departments and enterprises. Tourism products should be designed not only for individuals, but also for some social groups and government agencies. This will be a very important resource if we strive to win cooperation with them. And it takes more energy to maintain customer relationships. If done well, long-term cooperation is also a great income!

7. Participate in the marketing activities of the enterprise. You can collect some information about companies that love marketing activities, negotiate with them and seek cooperation. When they organize influential activities, they can get a travel sale by the way, achieving a win-win effect! Of course, this method takes time to sell intermittently, but it can also be used as a reference.