Current situation of outbound tourism development

1In March, 1997, the National Tourism Administration and the Ministry of Public Security promulgated the Interim Measures for the Administration of Overseas Travel of China Citizens at Their Own expense, which marked the formation of China's outbound tourism market. After years of development, China has become one of the top ten outbound tourism consumption countries in the world, and it is the fastest growing emerging tourist source exporting country in the world. At present, the development of outbound tourism in China has the following characteristics:

(1) The number of tourists has maintained a sustained and rapid growth.

From 1994 to 2003, China left the country nearly 1 100 million times, with an average annual growth of 13.87%. Among them, the total number of outbound tourists reached 20.22 million in 2003, surpassing Japan's outbound scale of about170,000 for the first time and becoming the largest tourist exporter in Asia. See table 1.

According to the statistics of the National Tourism Administration, the total number of China citizens traveling abroad in 2005 was 31026,300, an increase of 7.5% over the previous year, ranking first in Asia. Among them, 5,886,300 people went abroad on business, an increase of 0.2% over the previous year, accounting for19.0% of the total number of people leaving the country; There were 25140,000 people going abroad for personal reasons, an increase of 9.4% over the previous year, accounting for 8 1.0% of the total number of people leaving the country. See figure 1.

(2) The concentration of destination countries has changed.

By 2004, the total number of overseas tourist destinations approved by the State Council for China citizens has reached 90, and 63 have been implemented. China's outbound tourism plays an increasingly important role in the international tourism market.

Generally speaking, China citizens' outbound destinations are still mainly in the Asia-Pacific region. Geographically, before 1997, the outbound destinations were mainly concentrated in Singapore, Malaysia, Thailand, Hong Kong and Macau, but now more countries such as South Korea, Australia, New Zealand, Japan and Germany have become destinations for China citizens to travel abroad.

(3) The nature and structure of outbound tourism have changed.

In recent years, the total number of China citizens leaving the country, whether on business or for personal reasons, is on the rise.

After two years' decline, 200 1 business travel shows a positive growth, which is related to China's further opening up and expansion of international exchanges after its accession to the World Trade Organization.

With the improvement of people's living standard and the change of consumption concept, private outbound tourism has broken through the long-term closure and become a hot spot in the tourism market once it is launched. Moreover, since 2000, the number of people going abroad for personal reasons has exceeded the number of people going abroad for business and has become the main body of outbound tourism.

(D) Outbound tourism has become a new profit growth point for travel agencies.

China's outbound tourism market has huge demand, strong business initiative and high profit rate. All travel agencies are aiming at this market and opening up new sources of profit.

(5) consumption abroad, a citizen of China, spends a lot of money.

High-income groups are the main body of China's outbound tourism. Therefore, the consumption expenditure level of China citizens abroad is generally higher than the average level of destination countries and regions. According to records, at present, mainland tourists spend HK$ 5,000 per capita in Hong Kong and US$ 3,000 per capita in Australia. Roughly speaking, China people spend at least $20 billion annually on outbound tourism.

(6) The appreciation of RMB objectively stimulated the growth of outbound tourism.

Since July 2, 20051The People's Bank of China announced the adjustment of RMB exchange rate, the RMB has continuously appreciated and the exchange rate has hit record highs. The appreciation of RMB has promoted the continuous warming of the outbound tourism boom.

The cost of outbound tourism mainly includes two parts, one part is the fee charged by the travel agency, including the transportation, accommodation and play of tourists. Since this part of the expenses is paid to the travel agency in RMB, it will not have a great impact on tourists.

Another part of the cost is that tourists shop abroad. After the appreciation of RMB, residents' consumption abroad ability will become stronger and residents' overseas shopping will be further encouraged; Some potential tourists will also join the outbound tour team with appreciation; When choosing a tourist destination, there will also be new structural changes, which are popular in Europe and America. In addition, studying abroad is sought after by the market.

20 13 in the first quarter, the number of domestic tourists was 998 million, up 14 1% year-on-year, and the domestic tourism revenue was 765.7 billion yuan, up 18.4% year-on-year.

At present, China has formed the world's largest domestic tourism market, became the world's largest outbound tourism consumer for the first time last year, and continues to maintain its position as the world's third largest inbound tourism receiving country. Generally speaking, the total tourism market is growing, the structure is being optimized, the benefits are being improved, and the fundamentals of the sustained and healthy development of the tourism market have not changed.

In the second half of the year, China will vigorously consolidate key markets, actively develop emerging markets, focus on cultivating potential markets, strengthen measures, explore and innovate, maintain the steady growth of the three major tourism markets, and maintain the international status of China's tourism industry.

After 80, it became the main force of outbound tourism consumption.

China tourists with strong spending power make the Spring Festival of the Year of the Sheep a "peak season" for global businesses. Big data shows that China's post-80s generation is gradually becoming the main force of outbound travel consumption.

China has become the second largest tourist exporter in the world. In 20 14, the number of outbound tourists from the mainland of China exceeded 10 billion, and the total amount of overseas transactions reached164.8 billion US dollars. According to the Survey Report of China Citizens' Outbound Tourism Consumption Market released by the World Tourism Cities Federation, mainland tourists under the age of 35 have become the main force of outbound tourists in China. Last year, more than 67.5% of Chinese mainland tourists were born after 1980s. Due to the adventurous young tourists in China and the improvement of English, the popularity of Cuba, Mexico, Brazil, Argentina and other Latin American regions, which were originally "unpopular", has also increased rapidly.