The development of Hancheng ancient city

Protect cultural heritage and develop ancient town tourism 20 1 1 Establish Shaanxi Cultural Industry (Hancheng) Investment Co., Ltd. to develop and protect scenic spots in Hancheng ancient city. Follow the principle of government-led market operation

The development of ancient town tourism is different from other tourism resources, and the previous practice of relying solely on the market should be changed. Adhere to the principle of taking the government as the leading factor and market operation as the means. The government set up a leading group for tourism development to carry out tourism development in ancient towns. Formulate relevant policies and regulations, implement unified planning, strengthen market management and strengthen supervision functions. Planning the tourism industry of ancient towns from the macro level, coordinating the interests of all parties, taking into account social development while developing the economy, and coordinating the relationship between local interests and overall interests. Implement the brand marketing promotion strategy of Guzhen.

Combining with the characteristics of ancient towns, we should innovate marketing methods suitable for them from different angles. Maintain the attraction of the ancient town to tourists, maintain and extend the tourism life cycle of the ancient town, and promote the development of ancient town tourism. Actively declare world and national cultural heritage and expand international and domestic influence. If the application is successful, it will be supported by relevant United Nations organizations and national and local governments, which greatly broadens the financial and technical support needed for development. In order to adapt to the new trend of leisure vacation tourism and value-added tourism, theme specialization is a very common marketing method. By digging deep into the cultural connotation of the ancient town, we can show different personality styles and humanistic environment, form our own cultural brand and attract cultural tourists.