How does big data empower tourism?

Nowadays, digital technology and business are merging at an unprecedented speed. As an important part of the service industry, tourism has undoubtedly entered the era of big data.

The tourism industry spans a large span and integrates many industries such as catering, transportation, culture, entertainment, accommodation and shopping. And all industries are intertwined and restricted each other. The traditional statistical methods of tourism can no longer adapt to the current development trend, and the statistical results are difficult to reflect the real development of tourism to some extent. Compared with the actual tourism, there is a certain deviation.

The emergence of big data has provided more development possibilities for tourism. Because of its ability to combine with information technology, big data can sort out complicated data, make it structured, get rich data indicators through accurate calculation, and inject vitality into tourism. Big data empowers the tourism industry in the following aspects:

First, precision marketing.

In this era of pursuing individuality, the audience of the tourism market has also changed from the public to the focus. Personal big data statistics can accurately locate tourists' interests, obtain tourists' portraits, track all kinds of data before, during and after the tour in real time, fully grasp tourists' behavior preferences, and truly do what they like in the tourism marketing process.

Second, industrial management.

Through the analysis of the current tourism industry, the blueprint for the future tourism industry is outlined. Provide new directions and new ideas for the future development of various tourism-related enterprises with accurate data, promote the development of other industries with the transformation of tourism industry, truly realize the globalization of tourism, and help the government and enterprises improve management and increase revenue.

Third, service upgrade.

Relying on the industry database, it combines tourism big data with tourism services, perceives scenic spot data in real time, and helps tourism-related departments and scenic spots to upgrade the tourism service system. Lu Tong Vision has been deeply involved in the development of smart tourism for many years, upgrading the tourism management service system with big data as the starting point, strengthening the linkage between various service departments, keeping abreast of various trends such as people flow and public opinion in scenic spots at any time, ensuring that there are people everywhere to supervise and manage all kinds of problems before they happen, and providing tourists with a quality travel experience.

With the development of the times, tourism has also ushered in a new way of transformation. Based on big data and relay transformation, we can better serve the market.