How do new customized tourism brands market and increase sales?

The cultivation period of tourism projects is relatively long, generally 1-2 years.

I think marketing and channels are secondary, mainly the product itself, and there are three-stage methods: positioning, finding the right market and content differentiation.

1, positioning: mainly the future development strategic planning of products, which needs to be clear, a time series, what to do in the first stage, which customers to catch and what goals to achieve; In the second stage, how to consolidate the customers in the previous stage or update the products quickly and iteratively; The third stage, and so on.

2. Market: I think many customized tours are market-driven, which is good, but it depends on whether the market you are looking for is sustainable or large enough. If you travel abroad, there are still several big ones at present: families, middle-class white-collar workers and middle-aged and elderly people have leisure. This needs to be accurate, and there is no way to be lazy. The market is more important than the channel.

3. Content: To put it bluntly, it is different from others to find features and make differences for the project. Are there any new tricks in your customized route, customized service and additional gameplay that are higher than others? Still more grounded than others. I think these questions are for you to think about.

If you do the above three points, I think you have a group of seed customers first. My personal opinion is that customized tourism must not be quantity, but quality customers, or anti-Internet thinking. In other words, if you are a high-end customer of 100, you may be much better than a low-end customer of 1000, with high unit price, high income, high efficiency and low cost. I think this is a direction.

Back to methodology, you said that search ranking is too expensive, self-media promotion effect is limited, interpersonal promotion conversion rate is low, and good overseas tour groups want to go in and send an advertisement but can't add it, and so on. I don't think it's urgent at this stage. Practice the content first. It takes time for the channels to overlap. Just find an entrance, you don't need to cover everything.