Can I go out for fun during the Qingming Festival in 2021? Are there many tourists traveling during the Qingming Festival?

The 2021 Tomb-Sweeping Day holiday is coming soon. Many friends lament that time passes very quickly. In a blink of an eye, Tomb-Sweeping Day is here. It is a good time for outings. Everyone can exercise outdoors passionately and feel the nature. The best part, I will share with you the specific strategy guide below.

Spring is blooming in April this year, making it a good time for outings. The Tomb Sweeping Day holiday is the first long holiday after celebrating the New Year in situ. People’s long-standing enthusiasm for travel urgently needs to be released, and the demand for “compensated travel” is strong.

"During the Tomb Sweeping Day holiday, I plan to go on a self-driving trip around Beijing with my family to enjoy the flowers and outings, and feel the breath of nature. During the May Day holiday, I plan to go to Yunnan, and I have already prepared a strategy in advance." Daily work Busy Ms. Tang has already started preparing her family's travel plan for 2021 early.

“The Qingming Festival holiday will be the first climax of tourism recovery this year.” Gu Huimin, a professor at the School of Tourism Sciences at Beijing International Studies University, said in an interview with a reporter from China Economic Times.

Tourism demand is urgently needed

“Affected by the COVID-19 epidemic and the local celebration of the Spring Festival, my country’s tourism market has gathered two market forces: First, the ‘pause button’ was pressed last year "The sightseeing and leisure travel market; the second is the Spring Festival family visiting market. Both markets will be concentrated during the Qingming Festival this year." Gu Huimin told reporters that traditional key tourist destinations will usher in the highest peak since the epidemic. At the same time, high-speed rail, self-driving places with convenient transportation or short-distance trips back home to visit relatives will also gather.

Mafengwo Tourism Big Data shows that compared to May Day, which has a longer holiday, searches related to Tomb Sweeping Day are less popular, and are mainly concentrated on "one-day tours". Among them, "Hangzhou" One-day tour", "Suzhou one-day tour" and "Chongqing one-day tour" are the three most popular one-day tour destinations for young tourists.

Ctrip data also shows that this year’s Tomb-Sweeping Day tourism is dominated by short-distance self-driving tours in surrounding areas, with medium and long-term and long-term cross-provincial tours increasing significantly; “family tours” are the main form of travel, and parent-child picking and theme parks are the main forms of travel. The first choice for families with children.

Fang Zeqian, an industry analyst at Ctrip Research Institute, said that due to the epidemic, the total number of domestic tourists received during the Qingming Festival last year dropped by more than 60% year-on-year.

This year’s situation is far better than last year. Judging from the current bookings of air tickets, resort hotels, car rentals, scenic spot tickets, inter-provincial group tours and other tourism products, the number of people traveling during the Qingming Festival is expected to recover. Compared with the same period in 2019, it is expected that the number of people traveling during the Qingming Festival this year will reach 100 million.

Mafengwo Tourism Big Data shows that among the orders placed during the Qingming Festival and May Day, the bookings for "customized tours" and "free travel" are at least 5 times higher than those for "group tours" , which is related to the generation of tourism consumers and the travel habits of tourists in the "post-epidemic era". Customized tours and independent tours are more private and safer, and generally use "small car + small group". This is also an obvious change between the two holidays.

Gu Huimin believes that the release of travel demand during the Qingming Festival reflects the transformation from traditional elastic demand to rigid demand. Tourism has become a symbol of people overcoming the epidemic and ushering in a new life. At the same time, people are paying more attention to nature and ecology. The demand for environment, health, safety and quality will further increase, and the traditional quantity-based tourism market based on price competition will shift to a quality-based tourism market that pursues high quality.

In this regard, Gu Huimin suggested that tourist destinations and enterprises must make great efforts to enrich product connotations, improve product quality, and improve service quality. In particular, we should strengthen the development of high-quality leisure and vacation products suitable for families, relatives and friends to travel together. In addition, this year marks the 100th anniversary of the founding of the Communist Party of China, and there is strong demand for related red tourism, study tourism, etc., which requires tourist destinations, scenic spots, and host companies to plan in advance.

B&B bookings are booming

As the Qingming Festival approaches, bookings for nearby B&Bs are also becoming more and more popular. Fliggy statistics show that in terms of accommodation, rural revitalization has driven significant growth in rural B&B bookings, with Qingming rural B&B bookings increasing by over 165%.

According to the official store of Xiaozhu B&B Fliggy, bookings for rural B&B packages have increased by over 210%, and destinations such as Sichuan, Yunnan, Chongqing, and Hainan have continued to increase in popularity.

Gu Huimin believes that the reason why B&Bs are popular is that, first, B&Bs are generally located in places with beautiful scenery and superior ecological environment, which are naturally attractive to the market that is deeply affected by the epidemic and pursues safety and health; The cultural and folklore experience, rural organic food and various animal and plant viewing and activity experiences close to nature also give tourism products a higher cultural and experiential value, and are highly sought after by the emerging middle class market; thirdly, due to the B&B Generally renovated from farm villages, the apartment structure is more cost-effective than traditional star-rated hotels and budget hotels in terms of serving families or individual tourists.

According to data from Xiaozhu B&B, during the Qingming Festival, suburban B&Bs that allow you to enjoy flowers and enjoy spring outings are popular. Local active tourism consumption demands rural B&Bs within a 3-hour self-driving radius of the city. was released, with a month-on-month increase of nearly 300%, exceeding the pre-epidemic level in the same period in 2019.

“In recent years, as capital and enterprises have entered the B&B industry, the quality and taste of its investment and development have been greatly improved, making B&Bs a reflection of new lifestyle fashion.

The Internet-based sales channels and service reception of B&Bs are more casual and personalized than traditional hotels, making them more in line with the consumption habits of the young market. "Gu Huimin said.