General situation of Guangxi satellite TV channel

Guangxi TV Station, officially launched in June 1 970+1October1,is one of the most competitive local strength media in China, and its comprehensive strength and brand influence rank among the top ten provincial TV stations. Channel name language broadcast mode Guangxi Satellite TV Mandarin,

Cantonese,

Zhuang Broadcasting, Satellite and Cable Guangxi TV Variety Channel Broadcasting, Satellite and Cable Guangxi TV City Channel Cable Guangxi TV Science and Education Channel Guangxi TV Public Channel Guangxi TV Film and Television Channel Guangxi TV News Channel Guangxi TV International Channel Satellite guangxi traffic Channel Cable and Wireless Guangxi TV Lesigou Channel Bus Mobile Phone Channel Mobile Sports Channel (TV to be broadcast) 20 15 Guangxi TV continues to cooperate with famous cultural figures, And launched the derivative talk show of Ma Weidou, the people's livelihood cultural program "DuDu", and the previous program mode of "One Love, One Love, One Earth Flying Song beautiful countryside Music Classroom", returning to the grassroots, close to the masses and taking root in the countryside. A series of Elvin programs, such as Elvin Common Sense and Elvin Later, and the rural public welfare program First Secretary, which cooperated with Ai Cheng, a beautiful hostess of Harvard University, and her studio, also continued to gain good reputation in the industry.

In addition, Super Idea King, which was originally broadcast on Guangxi Metropolitan Channel, is broadcast on Guangxi Satellite TV every Tuesday night at 2 1:20 because of its rich and practical program content and close to people's lives.

20 14, Guangxi Satellite TV continued to make efforts to create a music detective program-2065438+04 "A Love, Let the Songs Fly on the Earth, Find the Real Singer"; The first beautiful countryside public service program The First Secretary is broadcast at 22:00 every Friday night, and the newly revised Ma Weidou is also broadcast at 22:00 every Saturday night.

In 20 13, Guangxi Satellite TV continued to create a new season of folk music in 20 13 on the basis of the good reputation created by 20 12 "A Song of Love, Flying the World". And launched a large-scale identification program "Guess You" hosted by Zhang Shaogang (now Bing Lin), an interactive puzzle program "Upgrade Your Home" and a life service program "Healthy Life Survey" to create a more three-dimensional program tape.

On 20 12, Guangxi Satellite TV was upgraded in an all-round way, with "beautiful world" as its positioning, "discovering beauty, creating beauty and sharing beauty" as its core value pursuit, highlighting unique resources such as nationality, fashion and ASEAN, and striving to build a TV broadcasting platform with unique domestic characteristics. The newly-launched folk song contest 20 12, Lao Zhao's meeting room, the challenge to the celebrity wall and other programs are original collections with Ma Weidou, Warning Line and Fashion China, showing cultural, entertainment and health elements and taking you into the colorful TV world.

Guangxi Satellite TV 1997 is broadcast on satellite. It is a comprehensive channel of Guangxi TV Station, with a population of nearly 800 million, and has landed in ASEAN countries, Hongkong, Macau and Taiwan Province Province. Guangxi Satellite TV is not only an important propaganda and ideological position of the Party, but also an important window to show the image of Guangxi to the whole country and even overseas. It makes use of unique regional resources such as Guangxi, China-ASEAN, 10+3 to create unique national characteristics, "ASEAN" characteristics and fashion characteristics, and has achieved high national brand awareness and great media influence. Guangxi TV Station was rated as "Top Ten Innovative TV Stations in 2006" and "The Most Investing Media in 2006" in China. Over the years, Guangxi Satellite TV has sincerely faced the audience, forged an indissoluble bond with the vast number of TV viewers across the country, and has a far-reaching influence among the audience. According to the data provided by Beijing Meilande Media Communication Strategy Consulting Co., Ltd., in 2003, more than 40 million viewers in China loved Guangxi Satellite TV, ranking ninth in the country, fourth in the national provincial satellite TV in terms of audience loyalty, third in the "national audience preference ranking" and second in the national 30 provincial satellite TV stations. Judging from the education level of the audience, the audience with high education level in Guangxi Satellite TV is higher than the national TV audience; In terms of audience income, the per capita monthly income of Guangxi Satellite TV audience is higher than that of the national audience 104.6 yuan, and the proportion of middle-and high-income audience is obviously higher than that of the national audience.

In terms of Guangxi market, according to the survey data provided by CCTV- Sophomore Media Research Co., Ltd., in 2002, the market share of satellite channel of Guangxi TV station in Guangxi evening prime-time TV viewing was 4 1.9%, which further increased in 2003, and the market share of Guangxi TV viewing reached 44. 1%, occupying an absolute dominant position in TV media.

The satellite channel of Guangxi TV Station, with its rich and fresh local ethnic characteristics, warm and unique housewife orientation, rich and wonderful program content, colorful program style and comprehensive digital program production and broadcasting, has become a strong media in Guangxi and even the whole country, and won wide recognition and love from national TV viewers.

Over the past 30 years, more than 200 programs and columns of Guangxi TV Station have won awards at home and abroad. Among them, the image propaganda film "Mountains, Water and Sea" won the gold medal in Moby Advertising Competition in the United States, news topic's "A Preliminary Study of Nandan 7. 17 Accident" won the first prize in China News Award, and "the Monkey King", "Fisherman of Lijiang River" and "There is a Mangrove Forest by the Sea" won the sctv Prize.