In Weibo marketing, what are the factors that affect the attitude of tourism consumers? What are the differences between periods? How to based on

There are factors such as information quality, readability, degree of interaction with fans, activity, participation of opinion leaders, and Weibo popularity of corporate executives. The difference is that information quality refers to the reliability, authenticity and usefulness of the information; readability refers to the ease of reading and understanding of published content; the degree of interaction with fans refers to the communication and interaction with fans; activity refers to the frequency and frequency of posting information on Weibo. The degree of participation in hot topics; the participation of opinion leaders refers to the participation in active tasks of providing opinions and influencing others; the Weibo visibility of corporate executives refers to the breadth and depth of the influence of corporate senior managers on Weibo .