The role of Bashu culture on Sichuan tourism

Cultural resources and brand image.

1. As an integral part of Chinese culture, Bashu culture has rich historical and cultural heritage and natural resources, which are important foundations for tourism development. The natural and cultural landscapes in the Bashu region have attracted a large number of tourists to visit and travel, providing strong support for local economic development.

2. Bashu culture has unique historical, cultural and geographical characteristics, forming a brand image with regional characteristics. This brand image will not only help improve the visibility and reputation of Sichuan tourism, but also attract more tourists to experience and understand Bashu culture, increasing the added value of tourism.