What is the business model of outdoor clubs?

Outdoor sports is a kind of physical and mental pleasure gained by exploring the outdoors. Many outdoor sports clubs have appeared in China and have been recognized by consumers. Outdoor sports club is a kind of sports club with uncertain characteristics. From the perspective of operation mode, the operation mode of outdoor sports clubs in China is basically the same. There are several ways, such as bundling, singleness, spontaneity and membership. Let's learn more about the business model of outdoor clubs and how outdoor travel clubs can prevent business risks. Business model of outdoor club

1. "Bundled" operation mode: outdoor product sales, normal operating profit.

This mode is the most common outdoor club management mode at present. The operation mode is mainly the combination of outdoor sports clubs and outdoor goods stores. This kind of outdoor sports clubs mostly take the sales of products as the operating expenses and means of the club. By holding some outdoor sports and taking service products as the medium, we will increase the sales of outdoor equipment and supplies. For example, organize members to climb mountains, outer suburbs, rock climbing and other activities from time to time to promote the sales of outdoor sports products, mainly relying on outdoor activities to promote the expansion of training business and the sales of outdoor products.

2. "Single" operation mode: only selling or training, and charging corresponding fees.

There are two main types: one is sales-oriented operation, which does not organize and serve any outdoor activities, only deals in outdoor products, and mainly relies on selling and renting outdoor sports products to maintain operations. The main products include outdoor equipment and related products sales, which reduces business risks to a certain extent. The other is: training-oriented business, generally do not do outdoor supplies sales and management. Earn money simply by organizing various outdoor activities. This operation greatly increases the risk factor.

3. "Spontaneous" operation mode: organize outdoor activities and collect organization fees.

The operation mode of such outdoor sports clubs is relatively loose and free. It is spontaneously formed by outdoor sports enthusiasts, not for profit, but simply based on outdoor sports hobbies. Members come and go freely, without any conflict of interest or relationship. All items and equipment needed in the activity are prepared by individuals. Organizations and managers are held by people with more qualifications and experience in the club, thus forming a group.

4. "Membership" operation mode: apply for membership and collect membership fees.

The operation of the club is mainly through organizing and providing services to form a club to absorb and develop members' participation, cultivate loyal customers and members of the club, and thus obtain economic marketing methods. This kind of outdoor sports clubs mostly serve individual consumers, and the number of members ranges from dozens to hundreds, mostly run by private enterprises. In addition, some club members serve group customers such as enterprises, institutions or private companies.

Generally speaking, the "trinity" operation mode is a relatively mature operation mode of large outdoor clubs at present, but it is not suitable for some smaller outdoor clubs.

Disadvantages of outdoor club institutions

The risk is too high. You can live in peace without any problems. If an accident happens, many problems will follow. Not only have to pay a large amount of compensation, resulting in paralysis of the company, but also may face jail.

If you take outdoor as your occupation, you must standardize and travel as a travel agent, so as to avoid many risks.

Management risk prevention of outdoor travel clubs

1, affiliated travel agency

At present, many so-called outdoor agencies are affiliated with travel agencies, but they are not allowed to go through the legal formalities of filing at the regular tourism bureau. It's just that we can regard the outdoor club as a salesman of the travel agency, and the salesman is qualified to recruit people outside, which is equivalent to doing business for the travel agency.

Another way of cooperation is that the outdoor club organization is equivalent to an independent department of the travel agency, which can do its own things within the scope permitted by the travel agency's articles of association. Many other operational processes need to be implemented in accordance with the standards of the travel agency, such as invoice tax payment, handling fee payment, activity contract signing and so on. This persistence is meaningless to a well-done outdoor.

Step 2 join a travel agency

You can join a travel agency to set up a sales department or branch, which is very different. If it is a sales department, it is not qualified to leave the group independently. If it is a branch, it is qualified to operate the group independently. In addition, there are differences in payment, responsibility and operation process.

Traditional outdoor institutions need to pay a deposit of 30,000-50,000 yuan to become the business department of travel agencies, while they need to pay 50,000-65,438+10,000 yuan to become branches. The exact amount depends on the requirements of different travel agencies. After joining the travel agency successfully, outdoor clubs can promote their own activities and distribute the line products of the head office. If the turnover obtained through the products of the head office meets the requirements, there is no need to pay the management fee this month, otherwise, it will cost 1000-5000 yuan.

3. Obtain the qualification of travel agency.

Decide whether to set up a separate travel agency according to the needs of your company. If you are a brand company established for more than ten years, and your business is very big, setting up a travel agency is of great help to the company, then you can consider it.

The process of setting up a travel agency is not complicated, as long as there is enough money, it can be completed very smoothly. At least 300 thousand should be prepared. First, we have to pay 200 thousand to the tourism bureau Most of the remaining funds are used for formalities, recruiting people and booking venues.

4. Risk

Every travel agency has strict requirements. If the outdoor club organization you join uses the fleet designated by the supplier, it is basically undertaken by the responsible travel agency. If you don't follow the rules of the travel agency, you will be in big trouble, so don't be opportunistic unless you have to.