Traditional Culture Encyclopedia - Tourist attractions - What is the scientific and non-scientific nature of tourism resources development?

What is the scientific and non-scientific nature of tourism resources development?

Scientificity in Tourism Project Planning From a macro perspective, the scientificity of tourism project planning is mainly reflected in three aspects: (1) the scientificity of basic theoretical system. Taking the market as an example, if we can't scientifically and carefully analyze the tourism preferences and purchasing behaviors of potential market groups faced by the project according to the basic methods and laws of marketing, we can't guarantee that the products we finally plan have market value. Similarly, if we don't have basic scientific knowledge of geography, history or architecture, we may not be able to correctly understand the value of tourism resources. Without an understanding of the basic laws of environmental science and sociology, it is impossible to correctly evaluate the environmental and social effects of products. (2) Project planning should be supported by science and technology. Tourism project planning is a very serious job. It needs the support of science and technology, and planners need to be familiar with engineering technology. Even if the planning belongs to the previous stage, in order to ensure the feasibility of the planning, planners must be very familiar with geological exploration and construction engineering, otherwise, the planned project will be difficult to implement. (3) The scientificity of project planning procedures Many scholars have summarized tourism planning and planning procedures and put forward many valuable models. For example, Gunn and Var(2002) summarized the process of regional tourism planning as five steps: setting goals, investigation and study, comprehensive conclusion, conceptual planning and planning suggestions. The general tourism planning process (melt, 1993) proposed by the World Tourism Organization (WTO) includes five stages: research preparation, target determination, investigation, analysis and synthesis, and policy and planning formation. Third, the artistry in tourism project planning The artistry in tourism project planning is the embodiment of the creativity and the soul of project planning. If science is like artistic knowledge that painting should possess, such as color and perspective, etc. Then artistry is like how to use this knowledge to create a beautiful work of art. Therefore, we can say that tourism planning originates from science, but it is higher than science. The artistry of tourism planning is how to give full play to the imagination and creativity of planners on the basis of scientific analysis, impress tourists through emotional singing, and make tourists get a good travel experience. For example, in the project planning of three temples of Tibetan Buddhism Juenang Sect in Zhongrangtang Township, Rangtang County, Sichuan Province, it is specifically proposed to build a pile of Mani stones for tourists. When tourists come here for tourism and religious worship, they can ask to put the carved Mani stone on the Mani stone pile and pray for happiness and peace. At the same time, they can also carve on the spot, write down the names of tourists or the words of peace in Chinese and Tibetan characters, and take them back as a souvenir. It is difficult to plan such projects through scientific analysis, and more planners create them on the basis of understanding Tibetan culture and tourists' psychology.