What is the current development and present situation of tourism shopping products?

As a kind of "unlimited" consumption, tourism shopping has the most potential economic benefits in the composition of tourism products, so many developed countries and regions in the world attach great importance to the development of tourism shopping. According to the development status of China's tourism industry, this paper analyzes the problems existing in the development of tourism shopping, and puts forward corresponding solutions to improve the attractiveness of tourism shopping and promote the healthy and rapid development of tourism.

Keywords: tourist shopping, tourist commodities

First, the development status of tourism shopping in China

Tourism shopping itself is a kind of tourism resources. Providing rich tourist shopping resources to meet the shopping experience needs of tourists has become one of the most attractive contents of some tourist destinations. Tourism commodities are the core of tourism shopping resources and the source of attracting tourism shopping.

Developing tourism shopping is an important way to improve the overall economic benefits of tourism, and it is also one of the important means to increase foreign exchange income and employment opportunities and revitalize the local economy. For China, the development of tourism shopping can directly meet the growing material and cultural needs of its own people; Internationally, the development of tourism shopping can make people all over the world know more about the history, culture and national traditions of tourist destination countries and regions.

In recent years, the proportion of shopping in China's major source countries has generally increased. Tourists are not only interested in clothing/silk, but also in souvenirs/handicrafts, food/tea, etc. The types of tourism commodities tend to be diversified, and China's tourism shopping has also experienced a process from scratch, from a single category to a relatively rich one. But compared with developed countries, there is still a big gap. In developed countries and regions, tourism shopping income generally accounts for 40% to 60% of the total tourism income. Even in countries with poor tourism resources, such as Japan, tourism shopping income accounted for 3 1.5% of the total tourism income in 2000, while in China with rich tourism resources, tourism shopping income only accounted for 19.7% of the total tourism income. These data show that the development of tourism shopping in China.

Second, tourism shopping problems and reasons

Tourism shopping is an extension of the tourism process, which plays an extremely important role in enriching tourism content, enhancing the image of tourist areas, increasing tourism income and expanding social benefits. But over the years, there have been many problems in China's tourism shopping, which are as follows:

1. Lack of development awareness. For a long time, tourism operators have thought that the focus of management is on scenic spots, and invested a lot of money and technology to develop scenic spots; It is considered that tourism commodities have large investment, long payback period and no development prospect, so they disdain to develop tourism commodities, which eventually leads to the development of tourism shopping lagging behind the development of tourism. In addition, the government is not sure about the new economic trend of tourism, ignores the great influence of tourism shopping on the income of the whole industry and foreign exchange income, and does not support the development of tourism shopping well in the planning.

2. The shopping environment is poor. The tourist shopping facilities in most scenic spots in China are quite simple, and the creation of shopping environment is hardly considered. There are no rest areas, water dispensers, ATMs and other facilities that meet the consumption needs of modern consumers. Secondly, many tourist shopping places only have basic shopping facilities and lack auxiliary shopping facilities, which is the main problem that international tourists are dissatisfied with; In addition, tourism enterprises only regard tourist shopping facilities as the material conditions needed for shopping, ignoring the cultural characteristics of shopping facilities, and the shopping environment is the same, so it is difficult to become a tourist attraction.

3. The market management is chaotic. Fake and shoddy goods flood the market, cheating customers is serious, and industry self-discipline is poor. In the tourist shopping market, fake and shoddy goods, "three noes" goods and other fake and shoddy goods are in an active position; The shopping environment of some tourist attractions is very chaotic, and small business hawkers chase and block, buy and sell hard, which destroys the visual experience of tourists, affects the interest in sightseeing and reduces the desire to buy; Some travel agencies and tour guides take the high rebate of tourism shopping as the main source of profit, and increase the number of shopping at will, which makes tourists feel resistant.