Modern tourism consumers need development trend.

The main composition of modern tourism market is the public who have become tourists and will soon become tourists, which is the basic demand of their tourism behavior and tourism process. The demand of the tourism market will not be static, because the economy and culture of the whole society, as well as people's psychology and lifestyle, are always in the process of constant change. Because tourism should be based on meeting the needs of as many tourists as possible for a long time, it is naturally indispensable to study the basic development trend of this market demand in terms of resource development and project design.

In the face of diversified tourism choices, the demand of the tourism market has been fully met.

Since the 1990s, one of the most prominent changes in the tourism market is that, due to the diversification of tourism possibilities, natural landscapes and human landscapes in a broad sense, especially those in a single form, are less and less attractive to tourists, and this trend will become more and more obvious in the foreseeable future. Various signs from the real market also show that more and more tourists are not only willing to choose more "unique", "strange" and "novel" tourist attractions, but also particularly optimistic about those tourist destinations and tourism projects with comprehensive characteristics (that is, strange and unique natural landscapes can be integrated with specific human landscapes), so as to obtain the integration of knowledge, entertainment, experience and enjoyment in a certain tourism process.

The reasons for this change are closely related to the continuous development of various tourism resources, the rapid development of various mass media and the changes in people's leisure life.

With the continuous development of tourism resources, tourists have more choices for tourism destinations and tourism projects. With the emergence of some new media, many people can get a general understanding of many tourist attractions without leaving home. In addition, due to people's increasing attention to leisure life, the diversification of leisure ways makes many people more and more picky in the choice of tourism projects, and the psychological satisfaction of "being proud of one mountain and one water" in traditional tourism motives has been satisfied to a certain extent. Although different levels and types of tourists, even tourists of different ages and sexes, will have certain differences in the above satisfaction orientation, but their needs for multiple satisfaction in the process of tourism are the same. In addition, the popularization of tourism behavior, the acceleration of urban life rhythm and the increase of people's average travel times are also important reasons why tourists expect more and more comprehensive tourism projects. In the process of implementing tourism behavior, people generally expect to get as much income as possible in unit time and certain economic expenditure.

The author has found that some foreign tourism research experts especially emphasize the modern significance of comprehensive tourism projects. They use the examples of Britain and the United States to show that humanistic tourism and eco-tourism account for a large proportion there, and think that they are the real value of future tourism development. At the same time, they particularly stressed that if they combine, they will be able to generate greater attraction and thus create greater wealth. They spoke highly of some domestic tourism projects that fully consider various comprehensive factors, but criticized those simple ideas and repeatedly stressed that comprehensive consideration is very important for the future development of modern tourism.

Market demand should be the key basis for determining resource allocation and project setting. Since the pursuit of diversified and multi-level comprehensive satisfaction in the process of tourism has become a common demand of contemporary tourists, we should of course seriously consider the development of tourism resources and the design of specific projects. For example, we can rely on the traditional use of some natural landscapes to develop eco-tourism. The connotation of so-called eco-tourism obviously goes far beyond the traditional resource classification model in the general sense. It should be based on some natural landscapes, but not only the natural landscapes themselves, but also a considerable amount of humanistic content. If the combination is good, it is entirely possible for tourists to get comprehensive multiple satisfaction at the same time.

In the specific implementation process, it seems that the key to make our resource development and project setting meet the market demand as much as possible is to really have a modern market awareness and a vision of commodity positioning. On the one hand, we should pay attention to the diversified development and utilization of specific scenic spots, on the other hand, we should do a good job in regional development and combined utilization of scenic spots.

In the era of outstanding personality, the demand of tourism market for characteristic projects

From the whole contemporary world, the relationship between leisure life and the general public is getting closer and closer. Correspondingly, an important change is that personality plays an increasingly important role in the diversified choice of leisure methods. In terms of tourism behavior, we should notice that some novel and interesting "special tours" are increasingly favored by all kinds of tourists.

The so-called "characteristic tourism" actually means that tourists choose a tourist spot or way that suits their personality with a certain purpose and survival purpose. For example, folk tourism, adventure tourism, sports tourism, cycling tourism, photography tourism, investigation tourism and self-driving tourism, which have emerged quietly in recent years, all belong to this category. A large number of data show that all kinds of characteristic tourism are a major type of tourism behavior with the fastest development and optimistic overall prospects.

The increasing demand is related to people's life gradually stepping out of the level of "food and clothing" and related concept changes. On the one hand, people's living standards are improving rapidly on the whole, on the other hand, social stratification is becoming more and more obvious, so it has become a common psychological demand in modern industrial society and urbanization process to seek to improve the quality of life, have some real "hobbies" and invest some money and energy in them to gain some personality affirmation and seek self-worth. On one level, the interest in different types of characteristic tourism actually represents modern people's boredom and rebellion against the traditional tourism model. This is an integral part of the world trend of pursuing personalized lifestyle. Take sports tourism as an example. In recent years, it has shown more and more strong momentum, which is related to people's hope to obtain diversified psychological satisfaction and realize value through such activities.

Generally speaking, the development of domestic tourism in the field of characteristic tourism is still in its infancy, which has not received enough attention from more tourism operators and has not yet formed a real scale and climate. There is great potential in this area, and there are many articles that can be done seriously. The key is to have enough understanding and attention to this market demand. It should be emphasized that the preference for special items in the demand of modern tourism market is not contradictory to the above-mentioned demand for comprehensive satisfaction, but the internal direction between them is actually completely consistent.

The rise of modern culture and the demand for "nature" and "true colors"

In recent years, a major mistake in the rapid development of tourism in China is concentrated in the blind introduction of some "man-made scenic spots". Many "man-made landscapes" are facing unprecedented severe challenges, one of which is the lack of necessary understanding of the development trend of modern tourism market demand.

In fact, more and more tourists obviously show their preference for "nature" and "true colors" in their travel choices. This seems to be in sharp contrast with the situation that some big cities used "prosperity" to attract tourism in earlier years. We don't need to be too surprised at this change. Because tourists are mainly urban people, and the so-called "return to nature" is a major theme of modern civilization, the pursuit of nature and true colors will inevitably become a basic feature of modern tourism.

This can be divided into several interrelated levels. First of all, people's interest in all kinds of strange natural scenery has obviously become strong. This, of course, is mainly because the city people who make up the main body of tourists live in an increasingly obvious urbanization atmosphere all the year round. The so-called social and cultural orientation of "returning to nature" and the psychological needs of urban people to shorten the distance between man and nature through tourism behavior have become one, forming an increasingly powerful force.

Secondly, a more common tourist culture psychology is that it prefers "true colors" to things artificially marked. It is not difficult to find that how natural resources and human resources serve modern tourism in a certain "true color" has always been the most complicated and urgent problem to be solved in the development of modern tourism. Some foreign experts believe that from the perspective of tourism development, all kinds of tourism resources should be living things and should be preserved in development. This "vividness" and "panorama" are very important From the perspective of modern tourism, how to keep a "living" form of human resources and natural resources in tourism development and implement them in specific project design is how to meet the market demand in tourism development. In addition, the concept of "panorama" is even more exciting. At least we can think so. First, almost all human resources always appear as a complete image, which is inseparable from the original "original appearance". If we lose this "living" and "panoramic" form, can their original vitality continue to exist? Will it become a fake and shoddy thing? How to treat the intrinsic value of human resources and natural resources as they are, the key is to have the consciousness of modern tourism market, treat the value of specific resources from a larger perspective, and strive to make those inevitable man-made things coordinate with specific "nature" and "true colors" and become an organic part of "panorama".

Taking Yunnan as an example, many tourists report that Yunnan has so many human resources and so rich natural resources that it has great potential for tourism development. But many people bluntly say that some places are not done well enough. For example, in butterfly spring, Dali, there are too many artificial things, so many people selling the same clothes in a long street must be boring for tourists, especially cultural tourists. Not only do you not want to come back after going back, but you will not recommend it to others. This is an example of over-artificial things and commercialization destroying natural attractions. On the contrary, the construction of Old Town of Lijiang has adopted a better idea, and the planning of the new city is encouraging.

Another point is that the level of ecological environment protection in tourist areas has attracted more and more attention from tourists. Some experts believe that the key to the development of contemporary tourism is how to make the tourism industry get better profits, on the one hand, stimulate the economic development of the whole region, on the other hand, protect the traditional culture and natural ecology of the relevant regions. This is a severe challenge facing the whole world. Taking several western countries as examples, some foreign experts pointed out that they failed to handle this relationship from a long-term perspective when developing tourism, which led to a series of serious consequences. China can no longer repeat the detours taken by western countries, but should learn from the failures of western countries in this respect, realize the urgency and importance of this issue as soon as possible, and realize the overall coordinated development.

From passive to active, the demand for active participation

The research on modern leisure and entertainment shows that the most popular way of leisure and entertainment is no longer the traditional way of pure viewing. Similarly, as one of leisure ways, tourists' desire to actively participate in their own travel process is becoming stronger and stronger. This is the increasing awareness of modern people's active experience and participation. This trend is worldwide, and the momentum is quite strong.

Professor Liu Deqian from Beijing Tourism Institute and other experts conducted a special survey in Beijing and Tianjin. The results show that "the most popular activities are: swimming (including natural waters and swimming pools), mountaineering, walking, tennis, boating, health activities, ballroom dancing, horseback riding, fishing ..." Professor Liu Deqian said that relevant surveys in Hong Kong and the United States also show that actively participating in an activity has become a leading leisure activity. Therefore, Professor Liu Deqian thinks: "With the development of tourism and the maturity of China residents' tourism psychology, it is impossible for all tourists to feast their eyes and enjoy the beautiful scenery in the early stage of tourism activities. With the increase of travel times, the extension of holidays, the acceleration of social pulse and the increase of opening up, the positive trend of holiday leisure will surely come. The survey made by the author also shows that more and more people are not satisfied with passive sightseeing, but hope to get some opportunities to participate in the tourism process.

The attraction of tourism resources is always in direct proportion to its uniqueness, which has become a public opinion, which is of course good, but perhaps when we consider how to develop and utilize resources in depth, we should also try our best to match the development trend of market demand and make some adjustments when necessary. For example, we should not only focus on the traditional "sightseeing" tourism behavior, but also consider how to leave some space and possibility for tourists to participate as much as possible.

Demand for popularization of tourism behavior and diversification of consumption grades

Tourism was once confined to a few leisure classes, but in the last decades of this century, it has gradually become the leisure behavior of many ordinary people. Therefore, many modern tourists have higher and higher requirements for consumption grades during their travels. On the one hand, this diversified demand is composed of the differences in economic income levels among different tourists. On the other hand, it should be emphasized that this differentiated demand has not been fully reflected among tourists with different income levels. Sometimes, the same tourist will have different levels of consumer demand at different times and on different occasions.

On the one hand, we should see that there is a considerable gap between domestic and international income levels. As most ordinary people, after all, they haven't reached the point where they can spend at will. Only when they have various consumption levels at the same time can they explore more potential tourism markets. On the other hand, even tourists with higher income often need different consumption levels to serve themselves because of the special circumstances and psychology at different times and places. The traditional understanding that all tourists are regarded as high-income earners and are willing to spend a lot of money in the process of traveling is obviously not in line with the current market situation. There is an example to illustrate the importance of this point. South Korea's tourism has developed by leaps and bounds in the past 30 years. 1965, there were only 37 hotels in China, 1338 rooms. By 199 1 year, there were 678 hotels and 62505 rooms. However, in recent years, the fastest-growing hotels are no longer star-rated hotels. This multi-level accommodation structure meets various tourism needs of different grades.

Looking back at the domestic situation, there are many problems in this regard. Due to the habitual thinking pattern at work (always accustomed to treating tourists as "rich people"), some tourism industries are often accustomed to considering high-end consumption when designing projects, or they can't design diversified consumption grades for different levels of tourists to block their own way and scare away many tourists. To put it bluntly, this is the dominant consciousness of quick success and instant benefit at work. I want to emphasize once again that an important feature of almost any kind of tourism project, even the whole tourism industry, lies in its long-term and durability, and rushing to "cheat customers" will only have the opposite result.

The demand for diversified consumption grades is not only the inevitable result of more and more public participation in tourism behavior, but also the basic trend of the development of modern tourism consumption psychology. With the increasingly mature and personalized consumption psychology of many tourists, the demand for diversified consumption grades and structures has become and will continue to become an important development trend of the tourism market. Therefore, at the consumption level, we can take into account all kinds of needs, so that as many tourists as possible can get the greatest satisfaction, effectively increase their active stay time, and leave a good foundation and broad space for future sustainable development. I think this is an inevitable choice for tourism development to face the market.

In recent years, many places have attached great importance to the development of tourism and listed it as a pillar industry in this region. However, in the actual operation process, we often focus on the planning and project construction of local resources, but lack the necessary research on the demand of modern tourism market and the development trend of this demand.

As we all know, tourism has developed for more than one hundred years since its rise. The basic motives and needs of modern tourists have changed, and their preferences and habits have become more and more complex and personalized. Therefore, if we still follow the traditional and outdated tourism concepts to dominate our tourism industry, then there will inevitably be some mistakes, even fundamental mistakes. Compared with the continuous development of tourism, our research on modern tourism market demand is generally weak. We believe that this weakness is especially reflected in the serious lag of theoretical research that can really guide specific operations. Because of the weakness of this kind of research, there are almost everywhere examples that lead to decision-making mistakes and make tourism development planning and project selection divorced from market demand. There is a lack of adequate analysis and research on the demand of modern tourism market, all kinds of things that have happened and are changing, and their main development trends, which will inevitably make many of our tourism plans and project concepts unable to connect with the market, thus leading some plans to lag far behind the actual needs, especially the needs of medium and long-term development, and their related projects will naturally become "things that have changed over time", and the long-term benefits are even more difficult to talk about.

Of course, the concept of advanced tourism that conforms to the characteristics of modern people is not imaginary. It can only come from our in-depth understanding and research on the market, especially the grasp of the market development trend. In my opinion, the research on the development trend of contemporary tourism market should be taken as the basic starting point for developing tourism. Because an important feature of market economy is that the market dominates the basic allocation of resources and determines the direction of resource utilization. Without market demand, the development and utilization of resources will become an "irrelevant" behavior. In addition, I want to point out in particular that in the deep development of tourism resources, we should have a proper sense of being ahead of the times and try our best to combine the short-term market demand with the medium-and long-term market demand.