Model essay on tourism business plan

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Model essay on tourism business plan

I. Description

Commercial entities will provide free information services to the public (mainly college students and young people), and provide tourism-oriented services to the specific tourism market of self-help travelers, which are embodied in uchostelling's website. U & Youth Hostel is located in U & Universities and universities. College), mainly reflected in the "guest house". With the birth and development of domestic college travel agencies and the rise of college tourism fever, how to develop scattered college tourism supporting resources in an orderly and organized manner, form a large-scale cross-regional tourism service system, and provide a wide range of transit services for the increasing number of college tourism students is what many college students hope and what many tourism enterprises are considering.

Although the International Youth Hostel entered China and achieved some success, its services are mainly concentrated in the economically developed Pearl River Delta (Guangzhou, Nanhai, Zhuhai, Zhaoqing and Shenzhen), which is far from the current travel requirements of college students. In the vast tourist hotspots, services similar to youth hostels are quite lacking or even absent. In the face of the huge tourist groups of college students, in recent years, there have been budding tourist service intermediaries for college students, such as "college reception in tourist attractions", but their reputation has always been difficult to stabilize.

In view of the demand of a large number of college students for "Youth Hostel" services in tourist areas, uchostelling website will provide services such as online reception of students from different places, local tour guides, peer escorts, etc., and establish a mobile youth hostel service system with colleges and universities as the main place, by combining the establishment of travel agencies, cooperation and merger (corresponding tourism organizations have been established) and part-time employment (no corresponding system has been established).

Second, technology.

1, front end:

There are many business contacts with experience in tourism development and people with experience in youth hotel business management. The website has an experienced tourism information editing team.

(1)- reservation system: provide customers with online reservation of air tickets and related services.

Regular classroom investigation

Air ticket forecast

Query and modification of orders

return a ticket

Act as a ticket/refund/order maintenance function.

(2)- Hotel system: providing fast, convenient and reliable online services for customers who need to inquire and book hotels on the Internet.

Customer login

Hotel inquiry

Book a hotel room

Change reservation

cancel a reservation

House maintenance

Inventory early warning

Refund module

(3)- Travel route system: providing customers with fast, convenient and reliable online travel information service and online booking.

Customer login

information inquiry

Line reservation

Change reservation

cancel a reservation

Travel Agency Management and Maintenance

(4)- Payment system: provide secure online payment function with major commercial banks.

Third, tourists benefit.

By visiting this website, surfers can see a wealth of travel materials and travel guides specially designed for college students, and can contact various travel assistance agencies, such as the way, cost, time, stay and itinerary after arriving at the destination. From university to university, they can not only enjoy the fun of traveling in different places, but also get a relatively reliable guarantee of food, shelter and transportation, which not only takes care of their friends, but also completes the journey at a more affordable price.

Fourth, market analysis.

I. Market introduction

1By the end of 999, the number of netizens in China was 8.9 million. According to incomplete statistics, at present, the number of netizens in China has exceeded 10 billion. With the growth of Internet users on campus, the number of Internet users in China has increased dramatically.

Since March 2000, under the upsurge of e-commerce, tourism websites, as a clear ICP, have been widely concerned, and several major domestic tourism websites have taken action, the most famous of which are Huaxia Travel Network and TOM. Reach a cooperation intention. Tourism websites, which do not involve distribution and payment, take e-commerce as the main form and become a hot investment spot for a while.

However, whether it is Huaxia Travel Network, China Travel Information Network or Ctrip Travel Network, which is a rising star, it takes "tourism industry" as the core and mainly provides traditional travel services such as air ticket reservation and hotel room reservation. They have never been able to make special features in individual self-help tours and student backpacking trips, and the services they provide are not essential. They only introduce the relevant tourism knowledge and the routes and scenic spots provided by travel agencies, and rarely mention the details of personal travel. Ctrip. Com, which sprang up at the end of last year, has some characteristics in individual self-help travel, but its positioning still carries the shadow of traditional self-help travel, without fully considering the tourism class of college students. Its Ctrip travel mode is still difficult for college students.

On the other hand, at present, many travel websites claim that online travel is cheap and comfortable, but people familiar with the travel agency business know that it is difficult to reach the scale of the number of travel teams through online ticket purchase and reservation, that is, it is impossible to enjoy the discounts obtained by travel agencies. At present, the scenery of online travel is just that websites sell advertisements at reduced prices, which is not a long-term survival method. According to the survey, among a large number of individual travelers in the whole tourism market, more than 90% have not traveled through travel agencies, and the surfers among these individual travelers are the real target customers of the current travel websites. In a sense, traditional travel agencies and travel websites have not confronted each other in the final analysis. At present, the mainstream development of domestic tourism websites is only the structural adjustment of travel agencies, which has nothing to do with the development of tourism websites. Online travel must go out of its own direction according to its own characteristics and do some services that can be easily realized through the Internet.

On the other hand, with the double improvement of people's living standard and knowledge level, the requirements for travel are getting higher and higher. The traditional "cramming" group tour has lost its appeal to many outbound tourists. Among young people, independent and free self-help travel is increasingly recognized, but a serious problem is that in the face of the rapid development of self-help travel groups (backpackers), domestic social facilities can not keep up with the demand, resulting in many post-tour symptoms. Uchostelling is a supporting service to establish a "youth hostel" in a qualified university area in China through the Internet. At present, in many tourist areas of China outside Guangdong, there are no organizations directly named after youth hostels, but there are similar hostels serving backpackers, which reflect the actual demand of the market. For example, Dali, Yunnan and Guilin, Guangxi have supporting accommodation hotels serving self-help tourists, and the old Richard Hotel on the Huangpu River in Shanghai is also close to the standards of youth hotels, but it lacks certain systematic coordination and its focus effect on tourism has not been fully exerted.

In late March of this year, representatives of the national 12 cities organized by Guangdong Youth Hostel Association jointly discussed the promotion scheme of international youth hostels in China. It is said that a number of youth hostels will open in different cities across the country in a few years. A new tourism model is taking shape, and China has made full preparations for the new tourism spirit in the future.