Connotation of tourism enterprise culture

As a specific cultural form, tourism culture has its specific connotation and corresponding extension. Tourism culture in a broad sense is the sum of material wealth and spiritual wealth related to tourism created by human beings in the past and now. It is a special cultural form that acts on the whole process of tourism based on the intrinsic value factors of general culture and various elements of tourism. As a new cultural form, tourism culture is based on those parts that clearly reflect the special needs of tourism economy and tourism activities, such as tourism science, tourism economics, tourism psychology, tourism pedagogy, tourism sociology, tourism literature, tourism aesthetics, tourism marketing, tourism management, tourism resources, tourism development history, tourism service art, tour guide art and various forms of entertainment with complex tourism characteristics. In addition to the theoretical basis, tourism culture has a wider range of extension elements. Involved in literature, art, philosophy, natural history, archaeology, folklore, religion, physical education, nutrition, architecture, ecology, horticulture, color science, public relations and other disciplines related to tourism;