How to solve the problem of high price of manual cold soap

There are many shops selling cold soap in the market, and the prices are varied, high and low. When I teach students, I will tell them how to price handmade soap, but at the same time I will add: market economy, price liberalization, no matter how high the price, it is a hero to sell it. Let's discuss the price and quality of cold-made soap today.

1. Washing feeling is not necessarily related to price.

The difference of washing feeling between a piece of soap sold in 40 yuan and a piece of soap sold in 10 yuan is less than four times that of Arabic numerals. There are soap friends with superb technology and unparalleled formula on the Internet, but occasionally there are soap friends who just started and want to supplement their families. Many people dare not use 10 yuan soap, saying that the source and quality of the oil are unknown. In fact, the seller of 10 yuan soap may have just started business and have a promotion mentality. As long as you don't lose money, it is a kind of propaganda, so the price is low. Selling more than 100 soap is nothing more than promoting the import of oil. The additive is amazing and effective, but I dare not buy it and can't afford it.

2. High-priced handmade soaps usually have their own selling points, such as:

A. Of course, handmade soaps sold by teachers all over the world are not cheaper than students!

B. Soap with special ingredients, including oil and additives, is at least a little more expensive, and it seems reasonable to sell it at a little more expensive.

C. Spend a lot of money to open a company factory to be a soap friend who sells soap. The cost is high and many employees are raised. If they don't sell them more expensive, they will lose money!

The rest, such as good photos, good copy and many advertisements, are the reasons for the higher price. Buyers, if they don't want to spend more money and do less work, should learn some knowledge of handmade soap, don't be fooled by the so-called "drawing" and "natural" gimmicks, and rationally choose the products that suit them. If you are an online shop owner, people can usually see thousands of kinds of goods, the prices are chaotic, too expensive to buy, too cheap to use, it is difficult to distinguish which goods are most suitable for them, so it is generally through evaluation to judge the seller's skill. Appearance, fragrance and washing feeling are the three main concerns of consumers. Most buyers will always experience the expectation and fear of being hurt when they open the package when they get the goods, but they rarely see the user's reaction and feedback afterwards, which is exactly what most sellers need! Which one should I buy? It's really hard to say from the price. The quality of 100 yuan is not necessarily better than that of 10 yuan, just like my friend once bought a piece of 120 yuan's cold-made handmade soap, but the experience is average, which is not as good as that sold in 20 yuan.

Most people want to do this business from the beginning, not only because they are quite interested in cold soap, but also because they want to use natural and environmentally friendly products, even if they pay a high price, they are eager to try.

In order to make more friends, you can use natural and environmentally friendly handmade soap without too much effort. So try to reduce your income and make cheap soap acceptable to everyone. But the oil contained in the formula is definitely not to cut corners, nor does it need a lot of cheap oil to make up the number. Australian walnut oil, avocado oil oil and jojoba oil are all commonly used oils. I hope friends who like handmade soap can buy less and enjoy more.

Want to know the course information of handmade soap and natural skin care products, click: Handmade soap teaching and training course.