On the Cultural Connotation of Tourism Resources

Lhasa is rich in historical and cultural heritage and rich in ethnic cultural tourism resources. It is necessary to plan from a high starting point and define the long-term development goals. Deepen system reform and integrate cultural tourism resources. Through the effective integration of culture and tourism resources, it not only highlights the advantages of resources, but also forms a virtuous circle of interaction between cultural industry and tourism. It is necessary to integrate various resources and open up scientific and reasonable tourist routes.

In the past ten years, the development of tourism in Lhasa has made remarkable achievements. In 2009, Lhasa received 3.2 million tourists from home and abroad, achieving a revenue of 3.28 billion yuan, and the total tourism revenue accounted for more than 20% of the city's GDP.

In recent years, Lhasa has begun to focus on building an international tourist city with plateau and ethnic characteristics. As we all know, Lhasa is rich in historical and cultural heritage and tourism resources, but its ecological environment is fragile. In order to carry forward the national culture and promote the development of cultural industry, we must protect the ecological environment, coordinate the development of economy, benefit and ecology, vigorously develop eco-tourism and cultural tourism in tourism, and change the mode of economic development.

Lhasa has a unique geographical and natural environment. It is one of the cities with the best environmental quality in the world and the most fragile ecological environment, and its ecological strategic position is very important. The development of tourism in Lhasa must attach importance to the protection of plateau ecological environment. We must adhere to planning first, realize scientific development, put protection first, adhere to the fine line, and adhere to scientific and technological innovation and ecological civilization construction. Strengthen the publicity and education of tourism environmental protection from the channels and levels of tourism professional training, marketing promotion and tourism services, and do a good job in cleaning up and rectifying garbage pollution along roads and key tourist attractions (spots). Quarrying, mining, dredging, land reclamation, hunting and cutting down trees are prohibited around scenic spots. Follow the law of tourism environmental carrying capacity and strengthen the protection of tourism resources. Vigorously promote eco-tourism and green tourism, and actively promote eco-tourism products such as hiking and rural eco-tourism, so that tourists can experience the importance of environmental protection during their travels.

The tourism attraction of a region mainly comes from the characteristics of its tourism resources, and the characteristics depend on the cultural connotation of tourism resources to a great extent. Lhasa is rich in historical and cultural heritage and rich in ethnic cultural tourism resources, which requires a high starting point planning and a clear long-term development goal; Deepen system reform and integrate cultural tourism resources.

Lhasa is rich in cultural tourism resources, but these resources have not been rationally developed. To deepen the reform of the cultural system, we should expand into the industrial field, give full play to the advantages of culture in the tourism market, and take the vast tourism market as a platform for developing cultural undertakings and industries. Tourism should take the cultural and artistic team as the effective force to develop and prosper tourism, give full play to the role of professional and folk literary and artistic talents and developers, push culture to the tourism market, tap unique cultural resources and activate the tourism market. Through the effective integration of culture and tourism resources, it not only highlights the advantages of resources, but also forms a virtuous circle of interaction between cultural industry and tourism. It is necessary to integrate various resources and open up scientific and reasonable tourist routes.