Ctrip has made a development plan for offline stores to test the water joining model. How to reshuffle the offline travel society?

In recent years, enterprises in China have gradually changed their business models. Some offline enterprises began to try online development, and some online network enterprises began to operate offline. This is a great integration of network economy and real economy. I think this integrated economic model will become the dominant economic model of China in the future. The comprehensive economic model was put forward by myself, which may not be accurate, but it is indeed this trend.

I see that Ctrip.com is now making its own development plan for offline stores, and is ready to start testing the water in Beijing. Ctrip.com is a relatively large travel website in China, and their move this time is very wise, because the online business is gradually saturated. If we continue to adhere to the unilateral business model, then Ctrip tourism will be somewhat outdated. Now, Ctrip.com is a wise choice to start offline business.

Ctrip's offline development is not a universal choice model. Their plan is to test the water addition mode. In fact, this model itself does not have a kind of confidence for Ctrip, because after all, this so-called alliance model is not very stable at first, because there are many problems in the domestic joining form, because the management model is inconsistent, which eventually leads to investment failure.

The mode of joining also has the advantage that it can reduce its own risks and achieve a cost-saving result. Ctrip's joining this time is to use its own word of mouth to achieve offline success through the mode of joining. But I think the probability of success of this curve model is very low, and Ctrip.com, China will lose a lot. There are some changes in Ctrip.com's offline travel society, that is, some small travel agencies will gradually disappear! Some small and medium-sized tourism projects will be completely shuffled.

Ctrip. Com participates in the development of offline stores, and the mode of joining will allow some small travel agencies to join them. Of course, some small travel agencies will seek cooperation from other big travel companies. In this case, the decentralization of small travel agencies will gradually disappear and eventually be unified around some large travel companies, and small and medium-sized travel agencies will gradually be eliminated in this change. After joining Ctrip. Com offline, small and medium-sized travel agencies will be shuffled and disappear. Of course, in this case, there will be great benefits to the integration of tourism resources.