Why is this travel frog game from Japan swiped in the WeChat circle of friends?

As the application with the highest usage rate of netizens, mobile instant messaging does have superhuman characteristics, such as being inexplicably swiped at every turn, and it seems that it can never keep up with the rhythm of these swipes.

A few days ago, a new wave of screen swiping appeared on social networks such as WeChat friends circle, WeChat group and Weibo. Friends have various opinions about raising frogs. The most important thing is that this is a game all over Japan, called Traveling Frogs. And ranked first in the China App Store game free list for several days. This traveling frog game is very similar to the cultivation game "Love and Producer". It's all in Japanese. Many people don't understand and join the game camp. Why is the travel frog game from Japan swiped in the WeChat circle of friends? Why does the Japanese travel frog game rank first in the China APP Store game list?

1. Simple and easy to use. In fact, the game itself has a threshold, such as the user's own interests. Some users like board games, others like shooting games, and each user likes different types of games. Some games are more brain-intensive and difficult to play. Some games consume a lot of time, so it is difficult for users to spend a lot of energy on them. Moreover, the threshold of this frog development game itself is very low, and the download and installation are also free. Although it is Japanese, the threshold for first entry is very low.

This simple and easy-to-use game is easy for people to join, regardless of age or sex. Unlike some games, it is obviously male/female.

2. Suitable for talking. Claire Kuo's internet circle believes that the game itself has social attributes, and users will get together to discuss game-related content and experience. Since the third, fourth or even more people began to "play" with the traveling frog, the traveling frog has become a "social currency". Those who can't play find ways to join the camp of playing games, while those who can play make themselves high through various means, thus having more talk capital.

In addition, it is clearly a Japanese game, but some people can play it fluently, and it is easy to give others an illusion, that is, why can others be so powerful? Is it because you can understand Japanese? This indirect sense of superiority will make more people join it. Social money is very important. Users don't want to let themselves fall behind in the social field, so they gradually join in. At this time, the traveling frog itself is not a game, but a part of social money. With the popularity of social networks, more and more people will play this game.

Playing the Japanese version of traveling frog has an unconscious illusion.

3. The fun of the game itself. Large-scale socialization must be inseparable from the product itself, and it is difficult for a very poor product to obtain large-scale socialization. The game product itself is good, and the frogs of different users are very different, such as "dead house" type and "traveler" type. When traveling abroad, they will send postcards (virtual) to users, and some can even pick up girls through parties. If you don't ask and don't care, it's easy, but if you want to play tricks, you need to put some thought into it, which is very different from most boring modeling games.

4. Cut into the user's emotional psychology. Another highlight of this game is that it hits the emotional psychology of users. Some users said that keeping frogs is like keeping pets, for fear of being hit by a car or "braising in soy sauce" or "dry pot" outside. Just like its own children, some childless adults have never tried to be parents, and this game has made these people feel it in advance. For users who have already become parents, on the one hand, the children are older, on the other hand, "raising frogs" is a virtual game, which is not as tired as really raising children, and can still have fun. In addition, they also need to keep up with the rhythm of others and avoid falling behind, so they gradually join the game camp.

5. Low consumption. This game is not completely free, and some virtual props also cost money. But this game is not like some large-scale online games, which are thousands of pieces at every turn and tens of thousands at the highest. The consumption of this game is extremely low and many ordinary users can afford it. Low consumption also reduces the entry threshold for users, and at the same time, it also screens some users who don't spend money to a certain extent.

In recent years, many screens of apps in WeChat friends circle have appeared in the App Store, not some Android app stores. Why is this?

First, the uniqueness of the App Store. In the iOS system, there is only one app store, while there are many Android app stores. There are not only app stores brought by mobile phone manufacturers, such as Huawei App Store, vivo App Store and Xiaomi App Store. , including third-party application stores, such as App Store, Baidu Mobile Assistant, 360 Mobile Assistant, pp Assistant, pea pods, etc. These diversities greatly reduce the possibility that a new application will dominate the list of application stores at the same time.

This uniqueness not only ensures the security of the application, but also increases the frequency of users going to the App Store. Apple mobile phone users can only find and download apps in the App Store.

Second, the ability to pay. According to the survey report of Sensor Tower, in 20 17, the total revenue of paid services of Apple and Google in their respective app stores reached $58.6 billion. The annual paid income of the Apple Store is $38.5 billion, while that of the Google Store is only $20,654.38 billion, and the income of the App Store is nearly twice that of the Google Pay Store.

For game developers, the higher the revenue of the App Store, the more revenue developers will get from Apple. The payment ability of Apple mobile phone users is valued by developers, and some developers will consciously or unconsciously put the first game in the App Store.

Many people ask why this game is not played in China market. If it is made in China market, some users will show off less capital, so the game can't be as popular as it is now. It's not a traveling frog game, it's social currency.