Similarities and differences among exhibition industry, exhibition industry, incentive tourism and festival activities

Everyone needs to plan, but the exhibition involves design, which can be said to be different and related. Guangzhou Gaby Exhibition is the designated builder of Canton Fair, engaged in conference planning and exhibition design.

Business planner's main work: planning target positioning, diagnosis and research, creative conception, scheme discussion, implementation and operation, planning and evaluation services. According to conservative estimates, there are more than 654.38+00000 professional planning companies in China, with 654.38+000000 employees.

Employees include planners from professional planning companies, as well as planners from general enterprises, advertising companies and media. At present, 65% of enterprises urgently need to recruit planners, but 90% of enterprises eager for talents cannot recruit excellent planners.

Market classification of convention and exhibition industry

From the perspective of giving full play to regional advantages, the convention and exhibition industry in a region can consciously choose the target market by subdividing the market and starting from its own superior resources. After several years of hard work, we can form our own characteristics and build our own exhibition brand.

Because the work of subdividing China's exhibition market is generally neglected, and the factors affecting the occurrence and development of the exhibition market are very extensive and complex, and there are many overlaps, the analysis made by the author here is very exploratory.

According to the origin of exhibition activities, it can be divided into three major exhibition markets: industry derivative, tourism derivative and commodity market derivative.

1, industrial derivatives exhibition market

The emergence of the exhibition market mainly stems from the demand of the industry itself. Because almost all industries have more or less exhibition market demand, there are many kinds of exhibition markets derived from industries.

However, the exhibition activities derived from manufacturing industry are the most and the scale is also large, such as machine tool exhibition, mold exhibition and so on. Derived from the cultural industry are news chart exhibitions, animation exhibitions, chart book exhibitions and so on. Derived from the service industry are logistics exhibitions and "exhibitions in exhibitions".

2. Tourism derivative exhibition market

Tourism and convention and exhibition industry are two closely related industries. Most of them depend on each other, * * * and * * *. Famous tourist cities often have strong reception capacity, and beautiful scenery is also very attractive to exhibition organizers and participants, thus forming a large and small tourism-derived exhibition market. Geneva, Vienna, Paris, Jiuzhaigou and Hangzhou are among them.

3, commodity market derivative exhibition market

The professional market itself is the embryonic form of the exhibition. If properly guided, it is easier to form an exhibition market closely related to the market. Zhejiang Yiwu Fair, Shaoxing Lantern Fair, Taizhou Luqiao Plastic Fair and Haining Leather Exhibition are typical representatives.

In particular, it should be pointed out that the three derivative exhibition markets of industry, tourism and market are not isolated, but interrelated and mutually supportive. Accordingly, when subdividing the market, we should make a reasonable analysis according to the leading factors.

This is the most common division. According to the form of exhibition activities, the exhibition market is divided into three parts: conference market, exhibition market and festival market.

Baidu encyclopedia-exhibition industry