Illustrated tourism planning book tourism project planning book template ppt

1. Tourism project planning template ppt

The simplest word also has such an arrow, but making a travel map in word is too hurtful. If it's simple, use slides. If it is a little high-end, use photoshop, a professional drawing software.

2. Tourism project planning template

Travel around the world, measure the world, and follow your heart.

3. Tourism planning book template scheme

The theme determines the purpose and direction of tourism marketing planning.

Theme refers to: in collective activities, activities and exchanges are carried out around a theme as a clue.

Thematic objectives refer to the tasks to be completed or the results to be achieved through thematic activities.

4. Template and model essay of travel planning book

According to clear and specific objectives, we should form recreation ways, product contents, theme brands and business models, so as to form unique tourism products, or comprehensively enhance and extend the vitality of old tourism products, or construct effective marketing promotion programs, so as to promote tourism destinations to obtain good economic and social benefits in the near future. Tourism planning must be innovative and operable.

5. How to write a travel project plan?

It mainly includes the project content outline and the project brand promotion plan. Project operation plan, project service measures and safety emergency management measures.

6. Model essay on template of tourism project planning book

The main contents of ecological planning of tourist attractions include the following:

1. Determining the goal of ecological planning The goal of ecological planning for scenic spots is embodied in three aspects: First, the goal of natural resources is to preserve the overall ecological value, the basic characteristics of existing resources and the ability to recover from human activities. The specific contents include protecting, maintaining and improving the quality of surface water and groundwater; Preserve, protect and improve the diversity of animals and plants and their habitats; Protect the quality of natural scenery. Secondly, the goal of human resources is to maintain and improve historical and cultural resources. The specific contents include maintaining the traditional lifestyle that is related and coordinated with the overall ecological value of the planning area; Preservation and protection of historical and cultural resources; Explore the elements of historical and cultural resources. Third, the development goal is to adjust the development of tourism and make it coordinated with the protection of the overall ecological and cultural values of scenic spots. For example, only projects that can promote development are allowed in designated future development areas, and only tourist reception facilities are allowed in designated areas.

2. The purpose of ecological investigation is to collect information and data about nature, society, population and economy in the planning area, so as to provide a basis for a comprehensive understanding of the ecological process, ecological potential and constraints in the planning area. The ecological investigation of scenic spots can be completed through field investigation, historical investigation, public participation in social investigation and remote sensing investigation. The contents of natural environment investigation include topography, geomorphology, hydrology, climate, vegetation, wildlife, land use status and so on. The contents of the humanities survey include local history, culture, socio-economic culture and geographical characteristics. The investigation and analysis of social factors is to determine the economic level of the region where the tourist attractions are located, as well as the economic development level and radiation distance of the nearest central city, economic belt and economic zone. This plays a key role in determining the development scale of tourist attractions.

3. Eco-tourism product planning With the harmonious coexistence of man and nature, American tourism products increasingly emphasize ecological models, including ecological themes, ecological entertainment and ecological artistic expression. There are ecological mazes (flower mazes, fruit and vegetable mazes, wetland mazes, waterscape mazes, forest mazes, etc.). ).), forest oxygen bar and forest bathing place, big tree house, earth art, hanging garden, etc. Combine ecological landscaping with ecological recreation, use green plants for landscaping, and use green plants for recreation projects to create a green environment recreation model.

4. Application of ecological technology in scenic spot planning Ecological technology includes the application of ecological materials, the configuration of native plants, the application of low-energy technology, green plant environment, environmental protection materials and technologies, etc. It is especially important for scenic spot planning.

5. Ecological suitability analysis Ecological suitability analysis is the core of ecological planning. Its purpose is to apply the principles and methods of ecology, economics, geosciences and other related disciplines to determine the suitability and restriction of landscape types for a certain purpose, classify the suitability grades of scenic resources and environment, and put forward suggestions on land use in scenic tourism development.

On the basis of ecological suitability analysis, those areas that are ecologically sensitive, unique in landscape, suitable for maintaining the original appearance and not suitable for artificial construction interference are accurately set as protected areas; Some of them are slightly less sensitive and have good landscape, so they should be restricted to development and utilization under the guidance and set as protected areas, while the other parts have low ecological sensitivity and little significance of natural topography and vegetation, so they are suitable for development and become development zones.

Source: Prospective Industry Research Institute.

7. The template of tourism project planning book is free.

Day 1: Take the train from Nanjing to Nantong at noon, take bus No.41to Nanjie, watch Haohe River in the evening, and then go to the hotel (like home) to rest.

The next day: take bus No.5 from downtown to Langshan scenic spot, first go to Langshan amusement park, then go to Langshan to enjoy the scenery, and then go back to downtown for dinner and rest at night.

Day 3: Return to Nanjing by train.

Four. Analysis of each link

1. 1 Arrive in Nantong at noon on the first day of the tour. Bring your own dry food for lunch, and then take bus No.4 1 toNo. South Street 1 downtown. It is necessary to go downtown.

1.2 After shopping, go and fill your stomach first. There are still many snacks in Nantong. The famous ones are Xiting Shortcake, Nantong Zi Yuan and Leek Box. I-I'm going to eat while walking.

Xiting shortcake is hand-made from refined white flour through 28 processes. Baked shortcake with slight fire, the surface is yellow but not burnt; The craft of shortbread is exquisite, and each cake has eighteen layers. If you don't believe it, don't believe it. Soak them in boiling water and you can clearly see their level. There are two ways to eat Xiting shortbread: drying in the sun and soaking in boiling water. It's crunchy when eaten dry. Because sesame sticks to the surface, the more you chew, the more fragrant it becomes. Soaked in boiling water, it tastes delicious and is especially suitable for the appetite of the elderly.

Nantong Zi Yuan

Jiaozi made of glutinous rice chips or sorghum chips is tender and glutinous, which Nantong people especially like. In different seasons, Zi Yuan practices and eats differently. There is a proverb in Nantong, so we should have jiaozi for breakfast on the solstice in winter to show our reunion. On the first day of the new year, children and grandchildren should have breakfast, and S dumplings are solid jiaozi of different sizes dipped in foreign sugar to eat, which means that children and grandchildren are full, and the whole family is reunited and happy. Round stuffing can be made of sesame cake crumbs, sand washing, shepherd's purse, shrimp, fresh meat and so on. Eat a hearty meal when you get married. Nantong City and Beisan County are all made of glutinous rice crumbs. Qidong, Haimen and Tonghai pay attention to making red balls with sorghum shavings.

1.3 I watched Haohe River at night, just because I was tired after visiting the city center, so I took a rest and looked at the scenery. Besides, Haohe River is a moat. You don't need to drive anymore. You can walk straight there.

Haohe scenic spot is an open scenic spot with the ancient moat as the link and the city as the center. Haohe River was originally a moat in Nantong. According to historical records, it has a history of 1000 years. This city is a river. For thousands of years, she has been responsible for defense, drainage, transportation and drinking water. This is called personal background. Wide and orderly water surface, clear water, circuitous ripples and the natural beauty of seagulls, fish and flies are also called jade necklaces.

Wu Ting Yao Yue

: 8. Model essay on tourism planning book

1. Innovation and development from a thematic perspective

In reality, rural tourist areas only regard rural experience as an accessory part of rural tourism products, and have not received due attention. For example, Chengdu rural tourist area with five golden flowers is a scenic spot with relatively mature rural tourism development in China. As five golden flowers, Jiangjia vegetable field gives urban tourists a chance.

In the construction practice of rural tourist areas in China, rural tourism products have not been paid attention to for many reasons, one of which is that rural experience products can be innovated and developed according to local conditions. The individuation of rural products determines that the planning and development of rural products must follow the triple requirements of local resources, local culture and local market, complete the combination design of rural products in a thematic and refined way, and abandon some primary product forms such as picking flowers and fruits, fishing and riding horses.

Themization is an important way to design rural experience products. On the one hand, the theme village can provide tourists with a unique and quiet rural environment and let them experience rural life for a long time; On the other hand, through planning and guidance, we can maximize the rural nature and avoid the influence of foreign cultural elements on the quality of tourists. Regarding the planning methods of theme villages, we can learn from the planning points of native villages.

2. Strengthen experience design with deep participation.

In-depth participation means that tourists must be personally involved in the production process and have time to make psychological summary after consumption. The whole process and personal experience are the key to experience design, and each process is closely linked. Even if any link is missing, the experience effect will be greatly reduced and consumer satisfaction will not be maximized.

Designing products with the concept of deep participation requires planners not to add compulsion to products in the process of product design, but to guide tourists as much as possible what to do and what not to do has nothing to do with certain rules, so that tourists will feel naturally after completing the formalities. Instead, put tourists in the environment, create conditions for them to think and act independently, and let them realize what to do in this situation. Based on this, they can develop products and guide tourists to successfully complete the experience process, and tourists will fully participate in it and finally realize it.

3. Pay attention to the psychological needs of products.

Maslow's theory divides needs into five categories: physiological needs, security needs, social needs, respect needs and self-realization needs. The planning and design of rural experience products should make full use of Maslow and take self-realization as the goal of product design and market development.

Therefore, the planning and design of rural experience products should be based on a higher level of psychological needs. When choosing the theme of rural products, we should pay attention to the combination of high psychological needs such as culture, countryside and characteristics. Attach importance to the development of tourist souvenirs, fully condense the experience and feelings of tourists, and realize the tourist experience. Seeing souvenirs for a long time after tourists return to their original life can also touch their hearts. Pay attention to the sensory stimulation of tourists and meet the high-level psychological needs of tourists. By satisfying its high-level sensory needs, it can satisfy tourists' demand for peak experience from multiple sensory effects such as vision, touch, hearing, taste and feeling, and avoid tourists' experiences and feelings caused by long-term use of low-grade products.

4. Mobilize the enthusiasm of residents for extensive participation.

The development of rural experience products must have the extensive and in-depth participation of local residents in order to realize the authenticity of the experience environment. Rural aborigines bear the most primitive living environment and attitude in rural areas, and their existence is the soul of rural areas. A village without aborigines is just a visual village. In the production process of rural products, through the extensive participation of rural aborigines and the teaching of language and movements, the experience quality of tourists is subtly improved.

In planning and design, residents' artistic, flexible and scientific planning supervision is the key to ensure the quality of rural experience products. In some rural tourist areas, it is to realize farmers' unified planning, unified construction of residential areas, centralized living and intensive land management. It has positive significance for ordinary villages whose main function is production and life, but it is unwise for villages whose supporting industry is tourism.

Tourism planning is a creative process that relies on creative thinking, integrates tourism resources, realizes the optimal fitting of resources, environment, transportation and market, and realizes the development goal of tourism.

2. Basic tasks of tourism planning

In view of clear and specific objectives, we should form recreation methods, product contents, theme brands and business models, so as to form unique tourism products, or comprehensively enhance and extend the vitality of old tourism products, or construct effective marketing promotion programs, so as to promote tourism destinations to obtain good economic and social benefits in the near future. Tourism planning must be innovative and operable.

3. The importance of tourism planning

The in-depth development of tourism products and the satisfaction of market demand depend more on tourism planning. The particularity of tourism behavior is that static tourism should be promoted by dynamic methods.

4. Tourism planning before tourism planning-tourism master plan

Introducing the tourism master plan before planning can solve the problem of in-depth investigation, accurately locate the market, theme and image, and establish the core attractions; Integrate resources and markets to form attractive product forms; Implement the strategy and action plan.

5. Tourism planning after tourism planning-deep tourism planning.

Tourism planning has been completed, and further tourism planning is needed to transform the overall idea of planning into products, projects and action plans. Based on the tourism planning report, detailed planning and construction can be carried out.

6. Landing planning of tourism planning

For a single tourism product, tourism planning is more practical and powerful than planning! The life cycle of tourism also determines the planning of a scenic spot, but its vitality is not as long as its planning period. Tourism planning can immediately promote the growth of economic benefits. When tourists' tastes change, tourism planning can be flexibly adjusted, which is the advantage of tourism planning.

7. Tourism planning and marketing planning

Brand planning, brand positioning, brand image, brand slogan and integrated brand communication are all manifestations of the lack of planning in current tourism enterprises.

8. Investment promotion and financing planning of tourism planning (packaging)

Tourism planning is not aimed at a single project, and it can't really attract investment. With the decomposition of individual tourism planning, investors have the opportunity to invest, and tourism planning pursues the goal of commercial profit, which is in line with the interests of investors. The creative thinking of tourism planning has brought rich returns to investors!

9. Positioning in Tourism Planning

The orientation of tourism planning is the core step of tourism planning and the action of grasping the outline, which can be divided into the following five aspects: 1. Theme orientation of tourism planning: the project is integrated according to a clear, unique and attractive theme; 2. Target orientation of tourism planning: Only by determining to what extent the unique attraction of the project will be promoted can we achieve the foundation of achieving the goal. 3. Market positioning of tourism planning: according to the subdivision structure, a comprehensive form of four-dimensional structure of importance, marketing sequence, regional division and category division is formed. 4. Functional orientation of tourism planning: around the six elements, combined with the recreation mode, the comprehensive functional structure of the system is constructed. 5. Strategic orientation of tourism planning: determine the planning and policies of major issues such as focus, order, structure and investment distribution in development.

10. Classification of tourism planning

Product planning of tourism planning

Including product integration, product profit model design, recreation model design, core attraction construction, input-output analysis, marketing model design and so on. Tourism planning management and corporate culture consulting planning: consulting planning aims to establish an organizational team with internal stamina, efficient operation and value synergy for the sustainable development of enterprises. Tourism planning investment and financing planning: investment consulting planning is the planning of capital operation and capital operation for enterprises and governments.

In short, develop different IPS according to the cultural background of the domain.

9. Tourism project planning book template document

Tour guides: Tour guides are mainly divided into Chinese tour guides and foreign language tour guides. Its main job is to guide tourists to feel the beauty of mountains and rivers, solve possible emergencies during the journey, and give help in accommodation and transportation. In China, anyone who wants to work as a tour guide must take the tour guide qualification examination.

Tourism consultants: Tourism consultants refer to professionals who are engaged in providing tourism consulting services and related services for tourism groups or individuals. Abroad, tourism consulting is quite mature. There are related people engaged in tourism consulting in China, but from a professional point of view, there has been no formal and standardized professional name and professional standard. The emergence of a brand-new career as a tourist consultant in China has also filled this gap.

3.

Tourism consultant: It entered China from the west in 2008, and it is still a new industry in China. Travel agencies are still the mainstream of this industry. At present, domestic sales staff are classified as tourism consultants, who are responsible for receiving customer inquiries and introducing tourism routes and other related businesses. At present, there is no professional certification body in China. Tourism consultants are mostly on-the-job tour guides and customer service, and some individuals.

4.

Tourism administration department: the tourism administration department should obtain employment by obtaining civil servants. The specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employment units include provincial, municipal and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit is determined as required. Please refer to the civil servant enrollment brochure of that year.

5.

Travel Agency: The functional departments of travel agencies are divided into business department, plan adjustment department, reception department, tour guide department, liaison department and finance department.

Extended data

Employment prospects of tourism consultants

There has never been a new career as hot and promising as tourism consultant training. This is the dean of the Tourism College of a university in Chongqing, and he has a deep understanding of this profession. In fact, his feelings are also a true portrayal of the training profession of tourism consultants. At present, most of the first batch of graduates in Chengdu have a monthly salary of more than 3,000 yuan, and the excellent ones have an annual salary of 6,543,800 yuan.

However, just the temptation of 10 million annual salary, the training of tourism consultants can never be said to shake people's lives. A career achievement and a life expert interpretation: the concept of tourism consultant training originated in developed countries in Europe and America. In the United States, France, Belgium, Switzerland and other countries, tourism consultant training has gradually replaced tour guides. For our country, the training of tourism consultants should change our lives from the direction of shuffling tourism.

For the current tourism practitioners, youthfulness is a status quo, so when you are no longer young, where is your life path and career path? This is one of the values of tourism consultant training. At this time, tourism consultant training will become a stepping stone for you to enter the tourism industry management, because the learning process of tourism consultant training will enable you to have the ability of tourism route planning and overall tourism marketing management.

For students in tourism-related industries who are about to leave school, tour guides seem to be the only way, so what if this road can't get in? The emergence of tourism consultant training has broadened the single-plank bridge of employment. Listen to the voice of the candidates: seize the policy opportunity in employment! It is understood that these students majoring in tourism have been paying special attention to the tourism industry. Recently, tourism consultation has become a hot word in the tourism industry. The tourism departments of Beijing, Shanghai, Guangzhou, Chengdu and other domestic metropolises are building tourism consulting service centers with great fanfare. Healthy tourism and safe shopping have become the most concerned issues for tourists and the government.

For white-collar workers in the workplace, travel has become the first choice for relaxation. How to enjoy travel is the most concerned issue for white-collar workers in the workplace. Tourism consultant training also fills the needs of white-collar workers in the workplace, enriches their lives, easily designs their own travel routes and makes travel more enjoyable.