"Wan Fenglin Hotel Discount" China will surpass the United States to become the third largest tourist market in Australia.

According to the latest statistics of the Australian Tourism Forecast Committee, from June to August, 1965, the number of tourists from Chinese mainland to Australia reached 31.65,438+0.66 million, a year-on-year increase of 23%, while the number of tourists from Hong Kong and Taiwan was 1.88 million and 61.50 million respectively. All these data show that China has become an important overseas tourist market for Australian and Peruvian tourism networks. Because of this, there are more and more tourism cooperation and flights between China and Australia.

Brand marketing has achieved results

Q: The number of Australian tourists visiting China has been increasing, which is strongly promoted by the Australian Tourism Board. What other promotional measures will be taken in China market to attract more Australian tourists?

A: The purpose of holding the Greater China Tourism Fair is to build a very important business development platform for the tourism industry in Australia and China. In the consumer market, we are also committed to building a digital marketing platform, and have successively launched a series of digital marketing activities to attract consumers' attention to Australia's unique tourism experience and promote them to plan their travel to Australia.

The Tourism Bureau will also plan to launch follow-up online marketing activities of different Australian brands in Chinese mainland and Hong Kong after the Spring Festival of 201/kloc-0, so as to experience Australia's diverse natural scenery and urban customs from the perspective of new media and create word-of-mouth marketing effects.

China tourists increased by 23% year-on-year.

Q: Now, how many China tourists go to Australia every year? What position does the China market occupy in the Australian tourism market? What is the proportion of tourists?

A: According to the latest statistics of the Australian Tourism Forecast Committee, from June 438, 1965 to August 2000, the number of tourists from Chinese mainland to Australia reached 365,438+0.65,438+0.6 million, up 23% year-on-year, while those from Hong Kong and Taiwan were 65,438+0.88 million and 665,438+0.5 million respectively.

China is currently the fourth largest tourist market in Australia, but statistics show that China will definitely surpass the United States to become the third largest tourist market in Australia by the end of this year. At present, the proportion of young tourists from China to Australia is increasing, so we have fully considered this feature when developing and designing product lines, and designed some targeted products. Secondly, award-winning tourism is also a very important part, and it is also an aspect of the rapid growth of China market in the future.

Increase flights and build expressway in the air.

Q: With the increase of tourists, the air transport capacity is insufficient. Recently, many airlines have increased or will soon increase their flights to Australia. Can you tell us more about it?

A: Yes, flights between China and China will be greatly improved in the near future. The most prominent one is China Southern Airlines Co., Ltd., and the number of direct flights to Australia has increased by nearly 150%. I used to fly to Sydney once a day, but now I fly to Sydney twice a day. There used to be three direct flights to Melbourne every week, but now there are six flights a week. At the same time, three new flights to Brisbane are opened every week, which makes it easier, more convenient and more direct for tourists to experience the intoxicating beauty of Queensland. In addition to China Southern Airlines, China International Airlines and Qantas also increased the number of flights between China and Australia.

Establishing long-term cooperative relations with airlines and launching brand promotion activities will help promote more China tourists to and from Australia, making travel more convenient and more affordable. Frequent flights between Australia and China will also create a better development of the tourism market and create more fast air passages for passengers going to Australia.