How to write a good literature review-cases and comments

Content recommendation literature review is one of the key contents in academic papers, and how to write a clear and standardized literature review is a skill that researchers must master. Through the analysis of nearly 20 cases of literature review, this book points out the common problems in the process of literature review, such as simple literature listing, inappropriate review clues, imprecise logic, and no research problems and assumptions based on literature. In addition, this book expounds in detail how to combine literature with introduction, literature review, research methods and discussion of results.

This book can be used as a reference for master students, doctoral students in the field of management, and undergraduates who participate in academic research. In addition, researchers who have just entered the field of academic research and management researchers who have not yet received standardized academic research training will also benefit a lot. Of course, researchers engaged in humanities such as sociology and psychology will also get inspiration and help from it. Preface to catalogue

The first chapter is the structure and literature review of academic papers.

Section 1 Structure of Academic Papers

The second section is the purpose, source and organic integration of literature review.

The second chapter is literature review case review: pure literature review articles.

Part one: Case one: A summary of the research on China tourism festivals.

Section II: Case II: Summary of domestic and foreign research on theme parks.

Section III Case III: A summary of the research on financial crisis in colleges and universities under the modern university system.

Section IV Case IV: Literature review of rural land system research in China since the reform and opening up.

The fifth part, Case 5: Dynamic analysis and trend forecast of rural social endowment insurance system in China.

Part six: Case six: Summary of industrial cluster research.

Section 7 Case 7: Store Price Image

Section 8 Overview of this chapter

The third chapter is literature review case review: empirical research articles.

Section 1 Case 8: The influence of the internal characteristics of FMCG spokespersons on the endorsement effect. Show all information. Try reading online. The first chapter is the structure and literature review of academic papers:

Section 1 Structure of Academic Papers:

Although each author may prefer different structures when writing academic papers, and different academic journals have different requirements for article structures, generally speaking, an academic paper mainly includes the following main parts.

I. Title, abstract and key words of the article: 1. The title of a topic article is essentially the name of a paper. Generally, the author is required to express the key issues and core ideas of the paper in simple words, such as "the expression of price reduction and the price reduction range and purchase intention perceived by consumers". Many academic journals have restrictions on the number of words in a topic. Authors are required to avoid redundant and irrelevant words and simply and directly indicate the topic, so that readers can have a general understanding of the topic and the key issues discussed after reading the topic.

Sometimes the author finds it difficult to express the central idea of an article with a short main title, or needs to make some supplements. At this time, subtitles are often used. For example, "Influencing factors of image transmission between sponsorship activities and sponsorship brands-an empirical study based on Mengniu Yogurt's sponsorship of super girls".

When determining the topic of a paper, it is easy to appear that the author often sets the topic too wide and too big, hoping to attract readers' attention to the research with this topic, such as "Research on Consumer's Price Perception Behavior in China". This is a common mistake made by some researchers, because such a broad topic will make it difficult for readers to grasp the core issues studied in the article, and a general and relatively macro topic can not accurately express the specific issues that the author wants to study. For example, the research on consumers' price perception behavior in China fails to grasp the key factors to be studied, especially the concepts of "China consumers" and "price perception behavior", compared with the expression of price reduction and the price reduction range and purchase intention perceived by consumers. First of all, it is impossible for general research to extend a sample study to the whole consumer group in China; Secondly, the connotation of price perception behavior is very wide, which can not be implemented on two specific issues: price perception and purchase intention.