What has the European Tourism Council done to attract Chinese tourists?

The "China-EU Tourism Year" will hold an opening ceremony in Venice, Italy on the 19th. Eduardo Santander, executive director of the European Tourism Council, said on the eve of the opening that the China-EU Tourism Year will bring many opportunities to both sides, especially to the EU tourism industry. The European Tourism Council will do its homework and strive to attract more Chinese tourists to Europe.

Santander said that tourism is the third largest industry in the EU, accounting for 10% of the gross domestic product (GDP) and creating nearly 25 million jobs. In the past 10 years, the number of Chinese tourists traveling to Europe has grown rapidly, which is extremely critical to the European tourism market. Santander is full of confidence in the potential of China's tourism market to Europe. He said, "China has a population of 1.3 billion. If only 1% of people come to Europe to travel, there will be tens of millions of tourists." In order to "attract Chinese tourists, we will do our best."

Research by the European Tourism Council shows that more and more Chinese tourists are beginning to favor "independent travel" and are more interested in some non-traditional popular tourist areas. In response to such changes, Santander said that the European Tourism Council will carry out corresponding marketing activities. "During Christmas and Easter, Europe receives many tourists from all over the world, but during other periods many countries are 'empty'. These places are not so popular, but Chinese tourists may be interested. I hope that the China-Europe Tourism Year can open this a process.

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