Analysis on the characteristics of products and services of transnational tourism enterprises.

1. An important feature of tourism is its comprehensiveness and integrity. It consists of transportation, housing,

The whole industry consists of six elements: eating, traveling, shopping and entertainment. For tourists, they need to buy and consume.

The purpose is to get the overall feeling in a tourism activity, so in the whole tourism process, any industry

Insufficient supply, poor service and even problems in one link can't meet the needs of tourists.

It will be considered that the quality of tourism service is not high, which will affect the reputation of the whole tourism industry. However, for a period of time,

Especially in the initial stage, many comrades often treat hotels, restaurants and travel agencies as tourists and give them to their guests.

Hotels invest more in transportation (especially transportation), shopping, entertainment and even tourist attractions.

Architecture does not seem to belong to the category of tourism. In the face of comprehensive and holistic tourism, it lacks

The lack of an authoritative and powerful comprehensive administrative department to manage it has led to the loss of the tourism industry structure.

Balance, an important reason for macro management out of control.

Another feature of tourism is its service. It is a major supplier of intangible products.

-Service product industry. According to relevant data, modern tourism develops with the high development of productive forces.

According to research, when a country's per capita GNP reaches 800 ~ 1000 dollars, residents will generally have domestic tours.

When the tourism motivation reaches 4000 ~ 10000 USD, it will generate international tourism motivation, when it exceeds 10000 USD.

There will be a motive for intercontinental travel. They need high-quality services to participate in tourism activities in order to realize their spirit.

And material enjoyment and satisfaction. At the same time, the realization of service labor is a production process and a consumption process in time.

The unity of space and space. Service personnel and consumers mostly meet directly. Therefore, during the trip,

In tourism service activities, the initiative and enthusiasm of humanistic service personnel play a very important role. however

For a long time, China has implemented a set of "big pot" labor wage system. At present, state-owned tourism enterprises

The industry still can't get rid of its influence and bondage, so overall, the initiative and enthusiasm of service personnel are still

Not high, service attitude and service quality are still very poor, which is an important reason for the low economic benefit of tourism.

Another feature of tourism is its cultural nature. Tourism is not only an economic undertaking, but also has

It is very cultural. Tourists go sightseeing everywhere, whether they visit the Terracotta Warriors in Xi or the Terracotta Warriors in Guangxi.

Lin's tour of Lijiang River landscape is his cultural activity to meet the needs of cultural life.

At the present stage in China, it should be said that tourism is an economic and cultural undertaking, and with the continuous development of productive forces.

To improve, we can further adjust our attention to culture and become a cultural-economic cause. In recent years,

Many cities, such as Shanghai, which hosted the International Electric Power Conference, have already tasted the sweetness by developing cultural exchanges and tourism.

Video Festival, Weifang Kite Festival, Zigong Dinosaur Lantern Festival, etc. However, in the past 12 years, Shanghai has always been interested in tourist landscapes.

The investment is only 200 million yuan, accounting for about 2% of the total investment in tourism. There is no mention of the importance of developing cultural resources.

This is due to the slow growth of tourist sources in Shanghai, the decline in the number of days tourists stay in Shanghai and the economic situation.

Another important reason for low efficiency.

Another feature of tourism is combination. Tourism includes transportation, housing, food, travel, shopping,

Entertainment is a comprehensive industry composed of six elements. They need close cooperation and integration to become tourists.

Provide high-quality services for tourist attractions like Shanghai, especially the integration of tourism industry between regions.

Shortage of cities, it has a very important role. This combination of tourism industry can expand sales.

Sell, reduce costs, improve service quality, increase economic benefits, and promote the development of tourism. However, at present,

Shanghai's tourism industry is facing a situation of rules and regulations, fragmentation and blind competition.

Unbalanced industrial structure is another important reason for low economic benefits.