Chongqing Radio and Television Group TV Channel

China story, a world legend!

(2) Excellent coverage.

According to the survey of Mailand Company, at present, Chongqing Satellite TV has covered 35 provincial capitals and 473 large, medium and small cities in China, including Hong Kong Broadband Network Company, Macao Special Administrative Region and some cities in the United States, with a population of 480 million, ranking first in the west and fifth in the country in terms of coverage and viewing scale.

(c) The first publicity campaign "Editing and Broadcasting Season"

In 2005, Chongqing TV Station began to use the concept of "editing season" to integrate and promote the program resources of a special time series from the intrinsic value of its own programs and activities, which effectively integrated the resources and improved the market influence and communication effect.

Case:

In 2005, "Summer Student-only Channel"

2005 National Day "Spicy China Story Meeting"

China Festival of the Golden Moon in early 2006.

May 2006 "Salute to the Workers"

(D) Leading the trend of column drama

Fog City Nighttalk is a well-known column in Chongqing. Chongqing Satellite TV column drama, represented by it, has been the most concerned column of Chongqing TV station for more than ten years, even surpassing TV series. After ten years of market cultivation, Fog Night Talk has now formed a national brand column. The column drama begins with the real story told by Chongqing people, which provides an addictive stage for the extras, greatly reduces the production cost and makes it cheap. In 2006, by further integrating resources and expanding production, Night Talk in the Fog became a brand program broadcast daily by Chongqing Satellite TV.

(5) Main cinemas of Chongqing Satellite TV

The movie channels of Legend Theater and Hero Theater are the main publishing places of our powerful TV series and movie resources. It brings together the latest and hottest TV dramas and TV stars at home and abroad and is a well-deserved main channel. The concept of "big film and television" will strongly absorb all available resources under the concept of "film and television", do a good job in this resource, consolidate the strong position of film and television channels, build Chongqing's first film and television base, and continuously improve market share.

Film and television drama resources: four theaters all day, twelve episodes * * *; Four movies. Among them, Bashan Theater and Film Salon are outstanding.

Column resources: two outsourced columns, entertainment scene and TV billboard, launched a brand-new news channel on June 65438+1 October1.

News channel positioning: a professional news channel with TV news programs as its main core resources.

Features of news channel: strengthening live broadcast, all-round interaction, opening news, cultivating fist programs and improving news quality. In the end, it forms a pattern with the whole hour information as the skeleton, all-day live broadcast as the clue, and brand-name columns as the focus of viewing.

The brand-new news channel broadcasts 22-hour news programs every day, and the core is to add a large-scale live program "Live Chongqing".

The news channel is the main broadcast platform of our news program. Three "enhancements" are the characteristics of news channels. First, strengthen local characteristics and local news style close to people's livelihood; The second is to strengthen the effectiveness of news reports, which is the life of news; The third is to strengthen the difference between CCTV and local provincial TV news channels and pay attention to the affinity of news.

Typed and large-scale layout has given the news channel a "special news section", and the news channel is a powerful new force of our station. Daily 630, noon news and Chongqing Discovery, which rank among the top three news columns of the same kind in China, constitute a strong viewing band of the evening news channel. At the same time, the morning news, watching the global wind and rolling broadcast in Chongqing have formed an indestructible daytime news belt to satisfy the audience's thirst for knowledge.

Channel column resources

Self-made news columns include morning paper, looking around the world, live broadcast of Chongqing, midday news, Bayu new countryside, Everyday 630, Chongqing News Network, Chongqing Discovery, online world, special attention and evening news. Science and education channel can also be called "documentary channel" now, because it is mainly documentary. The science and education channel was formerly Chongqing Education TV Station.

The program content of the new science and education (documentary) channel is all produced by the documentary media directly under Chongqing Radio and Television Group, which is more competitive. A new science and education (documentary) channel was officially launched on February 8, 2008, changing the inertia convention. The program will serve the editing and broadcasting, and the editing and broadcasting will serve the channel image. The channels and columns will be completely packaged, and the high-end influence of the channel image will be established by taking advantage of all resources. At the same time, the continuous and creative off-air publicity activities and excellent programs were carried out simultaneously, making Seconds the most powerful channel in Chongqing and quickly setting off a ratings boom in Chongqing. Every modern city has its own characteristic culture. As a young and energetic municipality directly under the central government, Chongqing's "urban culture" is the essence of city channel. City Channel strives to build a local "city channel" in Chongqing and is a "powerful city station" in Chongqing. The content of the program revolves around "life, fashion, information and interaction" and covers the concept of "city information".

Targeted "urbanization" positioning, with urbanization style, urbanization breath and urbanization rhythm, strives to serve the most consuming urban population.

Self-made column resources: self-made columns Eat in China, Ordinary people have something to do, and Record Chongqing.

Introduction column resources: variety entertainment programs, such as Lu Yu You Yue, Super Interview, Couples Theater, and brand-new star interview Old Xiaomi Loves Xiaomi.

Film and television drama resources: three theaters all day, * * * nine episodes; A movie. Now is an era of "pan-entertainment" of TV programs. Cultural and sports entertainment channel gathers the latest entertainment information at home and abroad, and captures all the top entertainment programs and sports events. Top entertainment programs such as Entertainment Center, Tales of the Brave, Emotional Equation, China Entertainment Report, Music Billboard, Octopus Entertainment Circle, Satellite TV Music Station, Entertainment Stories, Tianlai Village, etc. appeared in turn. At the same time, it is also a "heavily guarded place" for local entertainment resources.

Self-made column resources: co-editing the column "Entertainment World".

Buy and introduce column resources: variety entertainment program "Entertainment Story" (Happy Story, Beauty Story, Super Interview, etc. ); Live entertainment, colorful tribes, highlights, happy event, music program Tianlai Village.

Film and television drama resources: * * four theaters all day, * * * thirteen episodes; A movie (shadow attack-late at night). Chongqing TV Life Information Channel is a life information channel jointly launched by Chongqing TV and South Korea GS Family Shopping Channel, the third largest TV shopping channel in the world. Focusing on the GS family shopping programs and life information such as catering, entertainment, clothing, real estate and business in Chongqing, combined with the health information life column, it is a channel with great potential.

GS family shopping

Column features: This second-generation shopping form has attracted more and more attention. Its form is to introduce commodities and commodity knowledge to the audience on TV every day, and realize TV shopping by answering the phone. The way is to combine shopping guide, commodity advertisement, telephone shopping and logistics distribution, form image and radiate marketing ability, and emphasize the repeat purchase rate of customers. Chongqing citizens can buy what they want by watching TV and making phone calls.

New house times

Broadcast time: 14: 00- 14: 30, 00: 00-00: 20.

Column features: it is the best marketing platform for real estate developers; It is the best publicity platform for government policies; Provide guidance for buyers and investors; Provide reference for family decoration. Chongqing real estate industry has extensive resources and good reputation.

Chongqing boutique shopping guide

Broadcast time:11:45-13: 20, 16: 35- 17: 35, 20: 20-2 1: 25.

Features of the column: The commercial column is the object of consumption of Chongqing people, providing fast and fresh shopping information every day. Interactive foundation, spicy rivers and lakes, fashion channel audience is the master, where there are Chongqing people, there are spicy rivers and lakes, want to sing, want to play!

Homemade columns: life malatang, Wild Folk Songs, Full Flow Contact, No Prevention Tonight, Spicy Jianghu, Spicy Family Biography.

In addition, when Chongqing TV cooperated with Guangdong TV, it introduced the Guangdong version of Chongqing TV Fashion Channel to Guangdong TV. In addition to the programs produced by Chongqing TV, there are a few programs from Guangdong TV, which are a supplement to the programs of Guangdong TV Pearl River Channel. The release of this version will contribute to the cultural exchange between Chongqing and Guangdong. This version covers Guangzhou, Shenzhen, Zhuhai, Foshan, Zhaoqing, Huizhou, Jiangmen, Zhongshan, Dongguan, Yangjiang, Shaoguan and other Guangdong cities. The public rural channel opens a window to show the social, economic and cultural development of districts, cities and counties. Different scenery, different customs.

Channel columns: Old Studio, Recording Chongqing, Legend, Time and Space of Rule of Law in China, Tourism in Western China. International Channel of Chongqing TV Station belongs to Chongqing Radio and Television Group (Headquarters), which is a comprehensive satellite channel approved by China Municipal Government. Mainly through the satellite platform, a complete set of TV programs with independent copyright and in line with the viewing habits of overseas audiences can be broadcast 24 hours a day. At present, Chongqing TV International Channel has landed in the United States, Australia and other countries and Hong Kong, and about 500,000 overseas viewers can watch the programs of Chongqing International Channel.

Chongqing TV International Channel International Channel is a comprehensive Chinese TV channel specially set up by Chongqing Radio and Television Group for overseas Chinese and foreign audiences who know Chinese. Highlight the regional economic and cultural characteristics of Chongqing, and use the rich program resources of Chongqing Radio and Television Group 10 TV channel to spread the latest current affairs, economy, culture, tourism, entertainment information and wonderful TV programs for the audience.

The program content of Chongqing TV International Channel is mainly composed of six categories.

1. News column: Hello, Chongqing, which collects the latest information of the whole city, Chongqing News Network and Live Chongqing, which report the news of the whole country and the whole city on that day, and Chongqing Discovery, which is an in-depth comprehensive report column.

2. Documentary service column: recording Chongqing, excavating Chongqing's history, culture and major events; Talk show, introducing anecdotes of celebrities and people's lives; Emotional dragon gate; Feast your eyes in Chongqing; And documentary emotional life programs, such as mortal happiness.

The annual large-scale charity TV action "Love China", which Chongqing TV cooperates with China Red Cross Foundation and china charity federation, is a perennial TV action for China people and philanthropists all over the world to help the poor, save the crisis and embody social humanity, and enjoys a good reputation in China and overseas.

3. Variety column: launch large-scale public welfare parties such as live entertainment, Chongqing Conservatory of Music and thanks to folks from all directions, which are synchronized with the world and have high audience loyalty.

Deductive columns: TV short drama "Night Talk in Fog City", current affairs drama, criminal investigation archives and emotional drama "Life is cold and warm" and "People do something".

5. Scenery column: Western tourism, introducing scenic spots in western China, as well as large-scale aerial photography programs and bird's-eye view of new Chongqing.

6. Comics and animation columns: excellent comics such as "Spicy Little Friends". The auto consultation channel for Chongqing audience ranks 14 in Chongqing Cable Channel, which is one of the famous auto and motorcycle channels in China and plays an important role in the auto and motorcycle consultation industry in China.