Mixed marketing era

Marketing is the sum of everything done to achieve the goal, marketing is everywhere, marketing is a way of life and survival, marketing is the first productive force!

It is applicable to all levels of development of any country, city, mass organizations and individuals, as well as to political, economic, military, cultural, scientific and technological fields. Therefore, cross-marketing thinking is by no means limited to the enterprise and product level. Simply put, cross-marketing is a creative process of throwing away ideological ropes, breaking the traditional cage and getting rid of the bondage of experience! Is to believe that everything is connected and that everything is possible! This is a big mixed marketing concept. Moreover, the big mixed marketing generation has arrived!

Today's international disputes can never be conquered by pure force. The American war against Iraq is actually a mixed war involving public opinion, intelligence, psychology and force. The Bush administration knows this better than anyone.

The famous ping-pong sports diplomacy in China's history and the modern Confucius cultural diplomacy are actually a mixture of national diplomatic marketing.

Beijing 2008 Olympic Games is a great marketing for a country, a nation and a city. Sports is just a carrier. Behind it is the integrated marketing of politics, economy, science and technology, culture and confidence.

Is Shi Yongxin, the abbot of Shaolin Temple, a monk or CEO? He is definitely a mixed marketing expert! He established the first temple website in China and made the secrets of martial arts public for the first time. Set up a company to protect the "brand" of Shaolin Temple; The first to get an MBA; Set up a film and television company, be a film producer, and run the TV talent show "China Kung Fu Star". He put Shaolin monks on the Las Vegas stage, traveled around the world by jet and met Hollywood celebrities. So much so that an article in the Los Angeles Times entitled "Kung Fu Monks Follow the Fashion" described him as a successful religious figure, integrating China's profound Buddhist culture with modern corporate culture, and called him the CEO in a monk's robe.

The popularity of "Lecture Room" by CCTV, Yi Zhongtian and Yu Dan is precisely because it abandons the traditional mode of TV talking about history in the past and integrates the elements of mass entertainment and modern social cognition.

Cities need brands, and cultural performances also need brands. Therefore, Zhang Yimou joined hands with Lijiang government to successfully create Impression of Sister Liu, which hybridized the purest original ecology with consumers' desire for novelty in modern tourism and performance projects. This has also become a typical mixed model for building urban tourism brands and promoting regional economic and social development.

Mixed thinking is the direct product of the positive, independent and challenging spirit in today's society, and has begun to penetrate into every corner of society. It puts aside all rules and regulations, pursues a new self and pays attention to practical results. This is the true meaning of marketing!

The world has never looked so small and the market competition has never been so fierce. Hybridization, blending, hybridization, cooperation and enjoyment are global trends. Socialism with Chinese characteristics's market economy itself is the result of mixed thinking. Under the ever-changing historical conditions, one-way thinking mode and marketing mode have come to an end. We have no reason to stick to the rules and believe that everything is possible and everything is related. Nothing can't be broken and nothing can't be changed!

More and more organizations, enterprises and individuals have tried the breakthrough and change brought by cross-marketing thinking, which has attracted more attention and imitation.

The competitive environment is changing, competitors are improving, and your competitive ideas and skills must be updated! If you want to live a better life, you must innovate! Crossbreeding changes fate! Mixed marketing is the main direction and source of marketing innovation!

The fire of hybridization is starting a prairie fire! The era of mixed marketing has arrived!