The development of Australian wine tourism is worth learning from China.

China can learn from Australia about the research, development, planning and management of wine tourism. To this end, the following suggestions are made:

① To develop wine tourism in China, we must first have a full understanding of the formation and evolution of "wine tourism". In terms of the definition of "wine tourism", the essence of wine tourism, the behavior of wine tourists and the attractiveness of wine producing areas, we can learn from the existing research results in Australia. In terms of research methods, it is necessary to study wine tourism as a complex with overlapping and repetitive relations, and it is necessary to conduct multidisciplinary and multi-level comprehensive research to guide the practical work of wine tourism development, planning and management.

(2) Because the development of wine tourism in China is basically blank, the government should not only give necessary support in research, but also include wine tourism planning as a single item when formulating the regional economic development plan of wine producing areas, but it must be closely combined with other planning projects.

(3) In wine producing areas, it is necessary for the government to adopt the Australian model and set up semi-official wine tourism associations or similar organizations. This organization should include representatives of brewing enterprises, tourism, transportation, public facilities, real estate and other industries and local residents, and play an effective role in coordinating the links between wine producers and tourism enterprises.

(4) In the process of developing wine tourism, governments at all levels can also learn from the Australian model, that is, consider setting up a development coordination agency led by the government of wine producing areas to implement the contents of wine tourism planning.

⑤ In the research and planning of wine tourism, we should focus on the source market of wine tourism, especially the domestic market with great potential. In addition, markets such as business, conferences and exchanges cannot be ignored.

⑥ Marketing is very important in the development of wine tourism. Although Australia has some experience in this field, China lacks research and information in this field, especially in the image positioning, publicity and promotion of wine producing areas, and lacks distinctive and operable marketing programs.

⑦ During the development of wine tourism, it is necessary to study the supply of tourism facilities, especially the ratio between different tourism groups and facilities. In fact, this is also a problem in the research of wine tourism market.

Australia's experience shows that wine tourism, as a new tourism category and tourism product, still has an impact on the environment, although it is labeled as "pollution-free tourism" or "nature tourism" and "eco-tourism". How to maintain and continue the characteristics of the country of origin and properly protect and develop its resources is very important, which is also an important experience for the development of wine tourism in China.