What is a tourism brand?

Tourism brand actually refers to two aspects, namely, the brand image of tourism destination and the brand image of tourism transportation enterprises. The brand image of tourism enterprises refers to the public's views and comments on the operators of tourist hotels, travel agencies, tourist vehicles and other tourist products; The brand image of a tourist destination refers to the public's overall objective understanding, impression, prejudice, imagination and emotional expression of all products, services, facilities and environment in this area.

A good tourism brand image is not innate, nor is it a simple summary and induction. Based on the strategic height of sustainable development of tourism resources, it carries out the overall integrated planning and design of tourism resources, and carries out the overall shaping and construction of tourism resources according to the design, and carries out publicity and promotion. Tourism brand image design can deepen tourists' impression of Foshan tourism brand, refine and sublimate the overall competitive strength and characteristics of tourism, create a unique cultural image of tourism brand, give full play to the functions of tourism brand image, fundamentally change the current tendency of similarity, similarity and generalization of tourism brand image, promote the all-round development of urban tourism economy and build a famous cultural tourism city.