How to write the network marketing planning scheme of tourist attractions

First of all, you have a general understanding of the tourism market. Now write it from the following aspects.

I. Significance:

Although the scenic spot is a service industry, it should still be a traditional enterprise in terms of ownership. Facing the surging Internet, traditional enterprises will be challenged. The combination of scenic spots and the Internet can make up for the shortage of traditional enterprises facing the Internet. Network marketing can also increase the promotion means of scenic spots, promote the brand promotion of scenic spots to a new height, improve visibility, attract more tourists and enhance scenic spots through the combination of online and offline. Internet plus's tourism industry will be a positive manifestation of the tourist attractions embracing the Internet and seeking transformation.

Second, the strategy:

1. Strategy formulation: First of all, we should analyze the overall environment of tourism and see what the current situation of tourism is, what are the favorable factors and what are the unfavorable factors; Then, I analyze what my current situation is like, and what are the advantages of scenic spots, such as many tourist attractions, convenient transportation and low prices. And where are the disadvantages, such as low visibility of scenic spots and few well-known scenic spots. In order to foster strengths and avoid weaknesses in future publicity; Second, the analysis of competitors, to see which competitors are around, what are the advantages and disadvantages, and how to set up competition barriers to compete for consumers; Thirdly, the analysis of the target consumers, such as what kind of group these tourists are, the elderly, office workers or students. Knowing the target consumers will get twice the result with half the effort in the later promotion.

2. Promotion strategy: According to the analysis of target consumers, understand what their daily behaviors are like, such as what media they contact and what social platforms they contact, so that some media can be selected first for promotion, and we must establish brand awareness and do our own brand well, so as to win the first place in the competition with peers in the future.

3, interactive strategy, after attracting a large number of consumers through some social platforms, we must maintain their relationship, which is also a link that attractions must pay attention to in marketing. For example, regularly publish announcements of preferential activities or special offers of some scenic spots, or introduce some tips of tourist attractions. If there are comments from fans, you can interact with them appropriately to increase their loyalty.

4. Big data marketing. Nowadays, online marketing pays more attention to the reference and dependence on big data. After a period of operation, the scenic spot will find itself with a group of fans. How to subdivide these fans, how to understand their behavioral characteristics and how to conduct targeted marketing activities through big data all need big data as a reference.

5. Change yourself. With the popularity of Zhifubao and WeChat Zhifu, more and more merchants use it as a payment method, so scenic spots should also seek to change and add new payment methods to facilitate consumers (in fact, mobile payment can also be used as a big data as a marketing reference).