"One-day Tour of Caohai" Tanabata Travel Trend: "Post-95" Becomes the Main Force of Tourism Consumption

Tanabata is a traditional festival in China. This year's Tanabata coincides with a working day, but this has not affected the enthusiasm of citizens and tourists to travel. On the eve of Tanabata, I learned from Ctrip that the booking volume of air tickets to Hainan increased by more than 50% year-on-year. Sanya ranked fourth among the popular tourist destinations on Tanabata, and the hotel price in Sanya rose by 60%.

Inquiring about online travel websites such as Ctrip, Bian Xiao found that on the eve of Chinese Valentine's Day, air tickets from Shanghai, Beijing and Guangzhou to Sanya were relatively tight, and the only popular departure time was economy class full-price tickets. Among them, the flight from Nanjing to Sanya on August 6, only business class is left.

According to the data in this year's Tanabata air ticket order, the protagonist of Tanabata holiday travel is women, and female users account for 60% of all orders. Among them, "post-90 s" young women accounted for 37%.

In addition to couples, there are not a few travelers who travel alone for the holidays. In the Qixi ticket orders arranged by Ctrip, it was found that the single-customer orders increased by 40% year-on-year.

Sanya ranks fourth in the hot list of Tanabata, second only to Shanghai, Hangzhou and Beijing, and has become the favorite island of China tourists this year.

During Tanabata, Sanya is a well-known tourist destination, and the prices of popular hotels rose by about 60%. Haikou is the provincial capital, but the hotel price fluctuates little. The price of five-star hotels in Haikou's popular business district is around 600 yuan. The prices of popular tourist destinations around Sanya, such as the four-star hotel in Baoting Qixian Ridge, have increased by about 8%.

In addition, according to Ctrip Big Data, 4 1% of Qixi Hotel was booked by women. Hotels with strong privacy, high value and friendship with female friends can attract female consumers more.

Among the popular hotels in Sanya, Atlantis Sanya Hotel, driven by the hit drama "Dear, Love" some time ago, has soared in popularity, attracting many female consumers to "punch in" for photos. The daily price of this hotel is about 3 100 yuan a night. On Tanabata Day, the price of Atlantis Hotel exceeded 5,000 yuan a night, an increase of nearly 60%.

The data shows that "post-90s" and "post-90s" have gradually grown into the main force of Tanabata tourism consumption, accounting for 35%, "post-80s" accounting for 29%, "post-60s" and "post-70s" accounting for 6% and 16% respectively. It is worth mentioning that "after 00" travel has the fastest growth rate, rising to 7%.

On Tanabata this year, the tourism festival after "95" has a fierce momentum. According to Ctrip's big data, 26% of post-90s have consumption records of high-star hotels within one year after graduation, which is generally 2.7 years earlier than that of post-80s. In addition, the post-1995 generation advocates women's rights and freedoms more than the post-1985 generation, and the proportion of women booking high-star hotels after 1995 is about 19% higher than the latter.

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