How to conceive the cover design of publicity album

When the enterprise arranges the information needed for brochure design, the conception work begins. Conception of creativity is not a whim, but a logical thinking process that needs to pay attention to methods. Otherwise, the design direction of the whole brochure will be biased and it will become unsatisfactory. The process and method of Zhonghui design brochure can be roughly divided into:

Imagination: Imagination is the cornerstone of conception. Using the existing cognitive accumulation materials, we can break through the existing boundaries and produce a perceptual image with a clear direction. Effective use of imagination can express diverse visual elements. The methods of imagination can be divided into: single form imagination (scattered reconstruction, material alienation, split fission, scale exaggeration), multi-form combination imagination (mosaic combination, replacement combination, insertion combination, Xiao combination, * * isomorphism (* * shape, * * line), positive and negative isomorphism, etc. ).

Zhonghui Original Brochure Design

Symbol: The conception method of symbol can also be understood as metaphor. By using concrete and abstract forms, it implies the specific transaction or concept it wants to express. From the perspective of educational psychology, the withdrawal process of children's cognitive learning comes from existing experience, rather than starting out of thin air. For example, pigeons symbolize peace, cows symbolize hard work, and so on, which can quickly make readers better understand the connotation and business of entrepreneurial spirit expressed on the cover.

Trade-offs:? In the process of conception, it is often "easy to add but difficult to reduce". When designing the whole conception, there are often more and more ideas and it is not easy to give up. In addition, enterprises often think that it is easier to achieve their goals by talking more and showing more. But familiar people's cognitive reception of information is limited, especially in this era of information explosion. How to express it concisely, quickly and effectively is in line with the characteristics of the times. Therefore, the choice of materials and ideas needs to delete redundant content.