Traditional Culture Encyclopedia - Tourist attractions - What affects our perception of tourism?

What affects our perception of tourism?

1. tourism service factors. Includes tourist service system in source area, travel service system, destination service system and support service system.

it mainly involves specific tourism services such as food, accommodation, transportation, travel, shopping, entertainment, consultation, information, reservation, tour guide and after-sales.

2. Social support factors. Personal psychology and behavior are regulated and restricted by social environment. The publicity and advocacy of tourism by the society and the provision of certain convenience will undoubtedly promote the formation of tourism atmosphere. At the same time, social support has made tourism an important part of modern people's lifestyle. If you have the opportunity and conditions to travel, individuals will not only feel external social pressure, but also feel internal psychological conflicts.

3. Personal psychological factors. Human behavior is the product of the interaction between personal characteristics and environment. Personal psychological factors will affect how they know and evaluate the tourism environment and what decision-making criteria they hold, thus affecting their tourism decisions.

4. Group support factors. The individual's psychology and behavior are influenced by both the group to which they belong and the reference group. Therefore, fashion, family, friends and relatives, etc., will affect individual travel decisions.

In tourism activities, in many cases, the reference group has more influence than the group to which it belongs. 5. Personal socio-economic factors. The pressure of daily life, money, time and other factors are the basic constraints of modern tourism.

for modern people, with money and time, the best way to relieve the pressure of daily life is to travel. 6. Other factors. Including several factors that are difficult to belong to other types, that is, travel recommendations from relatives and friends, travel advertising, distance of travel destinations, etc. Subjective factors affecting tourism perception are analyzed from subjective psychology. Perception is influenced by personal consciousness tendency, expectation and experience, needs, interests, hobbies and other factors. The happiness principle of perceptual principle shows that things that can meet personal needs, motives and interests are first selected by perception.

1. Only what tourists are interested in can become perceptual objects, which not only affects the choice of perceptual objects, but also has great influence on the degree of perception and perceptual impression.

Tourists who are interested in literature and history always focus on tombstones, stone carvings, Chinese painting and calligraphy. Tourists with religious beliefs will never forget to worship temples; Tourists who like nature are particularly yearning for the sea, mountains, flowing springs, waterfalls, ancient trees and blue sky. 2. Tourists' Motivation Anything that can meet the needs of tourists and stimulate their motivation can directly become the object of perception, while those that cannot meet the needs and motivation of tourists are often ignored. When people want to travel, the information about the price, route arrangement and the weather at the destination becomes the main perceptual object. Wealthy tourists think more about whether they are comfortable, convenient and considerate in service, while tourists with average economic ability consider whether they are affordable.

3. Tourists' emotions can be divided into positive emotions and negative emotions. When tourists are in a positive emotional state, they will actively perceive everything they touch. Although they are braved the wind and snow, they are still in high spirits. When they are in a negative emotional state, they will have no interest in everything, and even cry at the sight of flowers and the moon. 4. Tourists' Personality People with different personality characteristics have great differences in the depth and breadth of perception: introverted tourists like quieter activities and prefer fishing, chess, reading and other activities; Extroverts are active in activities with strong participation and certain risks, such as mountaineering, boating and rafting. Bloody tourists perceive quickly and widely, but not carefully enough; Viscous tourists are slow in perception, small in scope and profound in perception of things. 5. Tourists' knowledge and experience In tourism activities, knowledge and experience play a role in shortening the sensory process and expanding the perceptual experience.

With the help of previous knowledge and experience, tourists can classify the tourist information they come into contact with and speed up the perception process. Knowledge, experience and impression also affect tourists' aesthetic emotions and judgments. 6. Tourists' religious beliefs also have a great influence on the choice of tourists' perception.

For the same temple, people who believe in Buddhism will worship it as a holy place, while those who don't believe in Buddhism only regard it as an ordinary temple; People who believe in different religions have completely different perceptions of different religious tourist destinations. People who believe in Islam will not go far to Wan Li to worship in Mecca, while people who believe in other religions will not regard Mecca as a special tourist destination. 7. Age and occupation of tourists Young people and old people often have different perceptions of the same scenic spot. A tourist who is engaged in archaeology and a tourist who is engaged in medical work have completely different perceptions of ancient tombs.

There are many factors that will affect the travel behavior. Nowadays, many people will think about shopping and traveling as soon as they have a holiday. There are many factors that will determine whether they will go out to travel, but most of them are not alone, mostly couples, families and so on. Therefore, the main purpose of traveling is to find a place for entertainment and sightseeing, so there must be places to eat, drink and have fun on the route.

how to understand the tourists' safety perception in tourism? Tourism perception refers to the reflection of the overall attributes of the tourism stimulus environment that directly acts on the tourist's sensory organs, that is, the psychological process in which tourists obtain the overall comprehensive information of the tourist objects and tourism products through their senses. For example, the "picturesque lakes and mountains" in tourists' perception are organized on the basis of the color, size and shape they feel, while the impression of "Suzhou Garden is the best in the world" is a comprehensive perception of the unique individual attributes of Suzhou gardens, such as pavilions and attics, rockery fountains, flowers and trees, bridges and flowing water.

Tourism perception includes visual perception, hearing perception, taste perception, smell perception, touch perception, movement perception, space perception, distance perception and time perception.

For example, the perception of tourism time reflects the continuity and sequence of tourism stimuli and the length, sequence, speed and rhythm of tourism time. This is often encountered in the arrangement of tour schedule. If the tour schedule is well arranged, it will bring visitors a psychological feeling of ups and downs and endless aftertaste, otherwise tourists will feel the same and boring. Because tourism perception is one of the important psychological factors that affect people's tourism behavior, a comprehensive understanding of the characteristics and influencing factors of tourism perception is one of the necessary conditions to explore the laws of tourists' behavior. [1][ Editor] Characteristics of Tourism Perception [1] 1. Selectivity of Tourism Perception When tourists are in a colorful and ever-changing environment, what they perceive, ignore and reject are all selected according to their specific needs; That is to say, in a certain period of time, the tourist environment stimulates tourists' senses in a variety of ways.

However, people can't feel all the tourist stimulus information, and they can't respond to all the stimuli acting on the sensory organs. Every tourist always chooses a few things as the perceptual objects, and they feel particularly clear about them, while they feel vague about the things around them. This becomes the background, which is the selectivity of perception. Of course, in the process of perception, objects and backgrounds can be transferred to each other under certain conditions. For example, when tourists are listening to the tour guide's explanation, the tour guide's speech becomes the object of tourists' perception, while other sounds around it become the background; If the tourist hears someone around him talking about a topic he is interested in at this time, he will turn his attention to what others are talking about, making it the object of perception, and the tour guide's explanation at this time will be transformed into the background.

Perceptual selectivity The selective characteristics of tourism perception enable tourists to focus on a few important tourism stimuli or important aspects of stimuli, reduce or eliminate the interference of secondary tourism stimuli, enable tourists to better accept tourism objects, save travel time and energy, and gain a kind of tourism pleasure. 2. Holiness of Tourism Perception The object of tourism perception is composed of some characteristics or attributes of tourism stimuli, but people do not perceive it as an isolated part, but always perceive it as a unified tourism stimulus situation, even when the individual attributes or parts of tourism stimuli directly act on people, it will also produce this holistic feature of tourism perception. On the one hand, tourism perception has a holistic feature, because there are certain connections between various parts of tourism stimuli and its various attributes, which always affect people as a whole; On the other hand, tourists' original knowledge and experience also play an important role in the process of synthesizing a variety of individual information into a whole impression.