How to design and develop a complete website?

Discuss with you twelve key points of website design, management and maintenance.

First, clear goals and correct positioning.

Website design is an important part of the development strategy of enterprises and institutions. In order to use the corporate website as an information space and display corporate image and corporate culture on the new media, leaders must pay enough attention to it, make clear the purpose of designing the website and the needs of users, and make feasible plans.

Screen and temper the key information of the enterprise, organize it in an orderly way with logical structure, develop a prototype of page design, select user representatives to test, gradually refine this prototype and form creativity.

The analysis of some websites is not as good as expected, mainly due to the deviation of understanding the needs of users and the inadequate investigation of users. Designers often put the marketing and business goals of enterprises first, but they don't know much about the real needs of users and potential users. Therefore, enterprises or institutions should clearly understand the basic situation of the audience of this website, such as education level, income level, the scope and depth of information needed, so as to be targeted.

Second, the theme is clear.

On the basis of clear objectives, complete the conception and creativity of the website, that is, the overall design scheme. Locate the overall style and characteristics of the website and plan the organizational structure of the website.

Websites should have different forms according to the target (organization or people) they serve. Some websites only provide concise text information; Others use multimedia technology to provide gorgeous images, flashing lights, complicated page layouts and even download audio and video clips. The best websites combine graphic and image presentation with effective organization and communication.

To make the theme clear, concise and clear, tell everyone the theme of this site with simple and clear language and pictures, attract the attention of people who need this site, and leave a certain impression on unrelated people. We should make full use of some industry logos and company logos.

Mobilize all means to fully show the personality and interest of the website, highlight the personality and run the characteristics of the website.

The basic components of the website home page include:

Header: Identify your site and corporate logo accurately.

E-mail address: used to receive users' queries;

Contact information: such as ordinary mail address or telephone number;

Copyright information.

Pay attention to reuse existing information, such as customer manuals, public relations documents, technical manuals and databases, which are easy to use in enterprise websites.

Third, the layout is reasonable.

As a visual language, web design should pay attention to layout and layout. Although the design of home page is different from graphic design, there are many similarities between them, which should be fully utilized and used for reference.

Layout design expresses harmony and beauty through the spatial combination of words and graphics. Through rational analysis of visual elements and strict formal composition training, format design cultivates the ability to grasp the whole picture and aesthetic ability. A good web designer should also know which paragraph of text and graphics should fall where to make the whole web page shine.

Strive for a reasonable, orderly and complete overall layout. Excellent works, good at explaining some ideas that can't be expressed in words in a clever and reasonable visual way, so as to be rich and diverse and concise.

The layout design of multi-page websites requires the organic connection between pages to be reflected. The main problem here is the relationship between the order and content between pages and within pages. In order to achieve the best visual performance, we should pay attention to the rationality of the overall layout. Especially for pages with close relationship and contextual relationship, we must design forward and backward buttons to facilitate visitors to study them carefully.

The site design is concise and orderly, and the relationship between primary and secondary is clear. The contents of messy pages are grouped and summarized according to the needs of the overall layout. After being organized by internal relations, the relationship between words, graphics and space is repeatedly scrutinized, so that visitors can have a smooth visual experience.

Fourth, highlight color harmony.

The spatial relationship between hue and black, white and gray plays an important role in design and painting. Tone must be clearly defined on the page, and other colored or colorless contents belong to the spatial relationship of black, white and gray, thus forming their spatial hierarchy.

Color is one of the elements of artistic expression. It is a feeling that light stimulates the eyes and then passes to the center of the brain. In web design, according to the principles of harmony, balance and emphasis, different colors are combined and matched to form a beautiful page.

Use the result of color's psychological influence on people, and make rational use of it. According to the principle of color memory, warm colors are generally easier to remember than cool colors. Color also has the characteristics of association and symbol, such as: red symbolizes fire, blood and the sun; Blue symbolizes the sea, sky and water. Therefore, the design of the virtual storefront selling cold food should use passive and quiet colors to make people feel cooler psychologically.

In the process of using color, we should also pay attention to different people, because different countries and races, different religious beliefs, different geographical locations, different cultural literacy, and different likes and dislikes of color. For example, children like solid colors with strong contrast and distinct personality; People who live on the grassland like red; People who live in downtown areas like elegant colors; People who live in the desert like green. The background and composition of the main readers should be considered when designing.

Verb (abbreviation of verb) is the harmonious unity of form and content.

Form serves content and content serves purpose. The unity of form and content is one of the basic principles of web design.

In the principle of picture organization, rich meanings and various forms are organized in a unified structure, and the formal language must conform to the content of the page and reflect the rich meanings of the content.

Through contrast and harmony, symmetry and balance, rhythm and rhythm, blank space and other means, for example, through the relationship between space, words and graphics, the overall balance state is established, resulting in a harmonious aesthetic feeling. For example, in page design, the balance of symmetry principle sometimes makes the page look dull, but if you add some dynamic words and patterns, or use exaggerated methods to express the content, you will often get better results.

Point, line and surface are the basic elements of visual language. The best page effect is formed by the interpenetration, foil and supplement of points, lines and surfaces.

Point is the simplest element in all spatial forms, and it can also be said to be the most active and restless element. In design, a point can be all-encompassing, which embodies the infinite mind of the designer. An icon, a single picture, a button or a group of words in a web page can be said to be a dot. Points are flexible. We can regard a line of words as a point and a figure as a point. Points in web design have different psychological feelings because of their different sizes, shapes and positions.

Line is the trajectory of point movement, which plays the role of emphasizing, dividing, guiding and visual line in layout design. Lines will have different visual feelings because of different directions and shapes. For example, vertical lines give people a smooth and straight feeling, and arcs give people a smooth and light feeling. Curves make people jump and feel uneasy. When there are many pages, it is necessary to divide the pages to ensure a good visual order through the dividing line, and the pages will produce a harmonious and unified aesthetic feeling under the straight line division; Through the spatial division of different proportions, sometimes there will be a sense of spatial level rhythm.

In addition to regular geometric shapes, there are other irregular shapes, which can be said to be varied. In graphic design, the surface is formed by the expansion of points and the repetition of lines. Face gives people a whole sense of beauty, enriches the spatial level, makes a single space diversified and expresses more implicitly.

The application of point, line and surface in web design is not isolated, and it often needs to be combined to show the perfect design artistic conception.

Six, three-dimensional space refers to the right place.

The three-dimensional space on the network is a virtual space, and this spatial relationship needs to be expressed by spatial factors such as dynamic and static changes and the proportional relationship of images.

Seven, the use of multimedia functions

The biggest resource advantage lies in the multimedia function, so we should make every effort to tap it and attract visitors' attention. So the picture content should be practical, such as product introduction and even three-dimensional animation.

The problem to be noted here is that due to the limitation of network bandwidth, when using multimedia to express web content, it is necessary to consider the transmission speed of the client or control the multimedia content within the download time acceptable to users.

VIII. Links to related website guides

The basic element of a good website is that users can find the information related to this website conveniently and quickly with the help of related websites, so it is an important job to do a good job of guidance. This structure of hypertext makes all networked computers in the world become a very large-scale information base, which is easy to link to other websites.

When designing the guidance organization of web pages, we should give links to multiple related websites, so that users can feel that the information they want is in the place where the mouse can click.

Nine, website testing is essential.

A well-designed website can stand scrutiny because it has been carefully tested. In fact, testing is to simulate the process of users visiting the website, so as to find problems and improve the design.

Because the general website design is designed by some professionals, who have a deep understanding of computers and networks, but considering that most people who visit websites only use computers and networks, they should really meet their needs. Therefore, many successful experiences show that it is very effective to let people who are not very familiar with computers participate in the testing of websites. These people will put forward many questions or some good suggestions that professionals have not considered.

Ten, timely update, serious reply.

After the establishment of the enterprise website, it is necessary to constantly update the content and use this new media to publicize the enterprise culture, enterprise ideas and new products. The constant updating of site information and the continuous introduction of new products make visitors feel the strength and development of the enterprise, and at the same time make the enterprise more confident.

On the corporate website, we should seriously reply to users' e-mails, letters, telephone inquiries, faxes and other traditional contact methods, so as to answer questions. It is best to classify users, such as pre-sales general understanding, sales, after-sales service and so on. And handled by relevant departments, so that website visitors can feel the real existence of the enterprise and have a sense of trust.

Be careful not to promise what you can't reach, and don't ask users to enter information or list a lot of phone numbers that you can't reply in time before you are really capable of handling the reply.

If visitors are required to provide their personal information voluntarily, they should publish and earnestly fulfill their personal privacy protection commitments, and if they do not provide such information to third parties.

XI。 Rational application of new technology

Internet is the fastest developing field in IT field, and new web page making technology appears almost every day. If it is not a professional website that introduces network technology, we must use new web page production technology reasonably to avoid turning the website into a technical booth for making web pages. Always remember that it is most important for users to get the information they need conveniently and quickly.

However, for website designers, they must learn and master new technologies of web design, such as Java, DHTML, XML and so on. , and according to the needs of the content and form of the website, apply them to the design reasonably.

The way to promote the website is to spread your website widely.

The website has been built, and the next job is to welcome everyone to visit and browse. So how do you let people know about your website?

Use traditional media (such as printing advertising public relations documents and promoting sales, etc.). ), is a very effective method, welcome everyone to visit;

Treat the company's website like a trademark, printed on the packaging and promotional materials of goods;

Exchange links with other websites or buy icon advertisements of other websites;

Submit the website address and keywords of the site to the guide terminal on the Internet. In the original code of the page, you can use META tags to add keywords, which is convenient for search engines to identify and retrieve, and makes your site convenient for users to query. Pay attention to registering navigation stations with high access rate, such as Yahoo, Excite, AltaVista, Infoseek, HotBot, etc.

By setting up a prize contest on the website, visitors can fill in information such as age, industry, demand and frequency of visiting the website, so as to get the statistical data of visitors, which can be a reference wealth when adjusting the website design and updating the content.

In short, how to be unique and stand out from the growing websites every day is a test and challenge to the comprehensive ability of website designers.