Traditional Culture Encyclopedia - Tourist attractions - What do you do after graduation in tourism management, exhibition management and business administration?

What do you do after graduation in tourism management, exhibition management and business administration?

1. Tourism Enterprise Management Tourism Enterprise Management Direction Based on the characteristics of tourism service enterprises, the theory, method and application of tourism enterprise management are studied. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and tourism enterprise management. 2. Tourism development and tourism marketing The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management. 3. Exhibition service and management The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organizational process of conferences and exhibitions, exhibition tourism management, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular release of research data and reports, and exhibition marketing management. Exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management, exhibition human resources management. 4. Tourism culture helps people to correctly understand and understand the social impact of tourism activities, handle the harmonious relationship between economic benefits and social benefits of tourism, and promote the comprehensive, comprehensive and sustained progress of the reception area. It can help people to raise awareness, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area. 5. Laws and regulations in the development of tourism. 6. The economic impact and motivation of tourism. 7. The emergence of tourism behavior and its psychological motivation. 8. Teaching rules of tourism education. 9. Planning of tourist attractions Tourism planning is the overall deployment process of the development goals and implementation methods of a regional comprehensive tourism system. After the tourism planning is approved by the relevant government, it is the legal basis for tourism development and construction of various departments in this area. Tourism planning requires starting from the overall situation and integrity of the system, focusing on the overall optimization of tourism planning objects, correctly handling the complex structure of the tourism system, and considering and handling problems with a developmental and three-dimensional perspective. Therefore, tourism planning must be planned from a strategic height to provide guiding policies for achieving tourism goals. Eco-tourism promotes the sustainable development of eco-tourism destination economy and society, which is an important purpose of developing eco-tourism. It is embodied in two levels: the individual level of residents and the overall social, economic and cultural level of tourism destination.