How did DJI succeed in a short time?

As the saying goes, the era of hero creation, the same era created these heroes. In the new historical period, China's economy is facing transformation. At the same time, this era has also given young people opportunities. A large number of outstanding young entrepreneurs began to wait for the historical stage. Wang Tao, born in 1980, is the leader of a new generation of young entrepreneurs. In less than ten years, Wang Tao has built DJI into the world's largest consumer-grade UAV manufacturer, accounting for more than 70% of the global UAV market share. Wang Tao himself has become a new rich man these years. Looking back, DJI's success in recent years is rare in the history of science and technology in China.

Wang Tao and his team started their business in a small warehouse with only 20 people. So far, they have set up their own offices in seven countries and established their own sales networks in more than 100 countries. Last year, their sales reached nearly 20 billion yuan. Although as far as the current drone market is concerned, the consumer market has become saturated. For many UAV manufacturers, they must start to consider their own transformation. Especially in the last two years, many consumer drone companies began to report layoffs, and the view that the consumer drone market was deserted was repeatedly mentioned, but even so, DJI still maintained a contrarian growth of nearly 80%. It can also be seen that DJI has established its own competitive barriers in the field of consumer-grade UAVs. Although no one can shake DJI's position in the field of consumer drones, it is still not satisfied with staying in such a comfortable field and actively seeking the next new growth point.

After the consumer market, the next new growth point will inevitably appear in the industrial market. However, in the current form, it will take several years for the UAV market to achieve explosive growth at the industrial level, but it is clear that DJI has realized this trend and started its own new journey. It is difficult to realize the industrial growth of UAV market by DJI alone, and it depends more on the industrial strength of the whole country. In the past few decades, China's industrial strength has also made great progress, but everyone's eyes are focused on Internet innovation, and the innovation strength in industrial manufacturing can not be underestimated, but the attention in the past is far from enough. DJI is a microcosm of industrial manufacturing in China. DJI's business model is very simple, R&D manufacturing and sales, a typical industrial manufacturing model. Perhaps in the next decade, there will be an explosive growth in industrial manufacturing.

Since last year, in the consumer drone market, many practitioners have obviously felt the coldness of the market, but for DJI, it has maintained a rapid growth, largely due to the accurate grasp of the needs of users in DJI and deep excavation. Tourism, outdoor work, short video and other fields have demand for aerial photography, film and television entertainment and other fields. At present, this trend is still increasing. Meanwhile, in recent years, DJI has begun to explore the application market of unmanned aerial vehicles in agriculture, industry and other fields. It can be seen from this that the pattern of Xinjiang has surpassed most competitors in the same industry. While expanding the market, Xinjiang has also invested more in technology research and development than most of its peers.

In the field of drones, it is gradually establishing its own business empire around the world. As its founder Wang Tao said, DJI is an open market competition. This also highlights DJI's deep technical reserves. I believe that in the future, DJI will surely create another commercial miracle. Only when drones subvert the world can we really start, and DJI will become the leader of this great technological change.