Traditional Culture Encyclopedia - Tourist attractions - The statement about the market life cycle of tourism products is wrong ().
The statement about the market life cycle of tourism products is wrong ().
In the process of pricing tourism products in scenic spots, pricing strategies can be formulated according to the market life cycle of tourism products. The life cycle of tourism products market can be divided into: ① development period; ② Growth period; ③ maturity; (4) recession. Among them, in the development period, when new tourism products are newly involved in the market, the competitive strength of the scenic spot itself and the characteristics of new products should be considered in the pricing decision of the scenic spot. If the new product has the characteristics of high quality and is not easy to imitate, we can choose the skimming pricing strategy, that is, the high price strategy, so that the product can enter the market and recover the investment cost quickly; If the demand elasticity of new products is large, and low prices can greatly increase sales, we can choose the price strategy of low prices, small profits but quick turnover, so that products can enter the market and quickly occupy market share, so as to expand sales and increase total profits.
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