Is Xiaojinlong called Xiaojinlong because of its small scale? Decryption of Xiamen Golden Brigade

Some netizens asked, Is Xiaojinlong called Xiaojinlong because of its small scale? Let's talk today.

xiaojinlong in the bus market refers to Xiamen Jinlong station wagon, referred to as Xiamen jinlv for short.

Shortly after Xiamen Automobile Industry Company established Xiamen Jinlong, Huang Peiyu began to prepare for Xiaojinlong. In March 1992, Xiamen Jinlong Touring Car Co., Ltd. was established, with Xiamen Automobile holding 6% of the shares.

The reason why Xiamen Golden Travel is also called Xiaojinlong is not because of its small scale, but because it is intended to be a small car. It is precisely because of this positioning that Xiamen Automobile invested more resources in Xiaojinlong, including the funds from Xiamen Automobile's listing, the funds borrowed through the indicators of the Taiwan Affairs Office of the State Council, and the investments made through joint ventures.

therefore, xiaojinlong's position is more important in the eyes of Huang peiyu, the founder of Xiamen automobile.

However, the little money raised by Huang Peiyu is a drop in the bucket if you want to go to the car project. So he began to plan the Nasdaq listing in the United States. But in the end, because the company is a state-owned enterprise and needs central approval, it ran aground. Later, Huang Peiyu found the Hong Kong-Taiwan joint venture partners of Jinlong and Jinlv, and persuaded them to merge their shares in Xiamen Jinlong, Xiamen Jinlv and Jinlong Automobile Body to form a Hong Kong company, and prepare to IPO in their names. However, this operation was reported, Huang Peiyu was censored, and the overseas listing plan was suspended.

(Huang Peiyu)

During the period, Huang Peiyu also had in-depth discussions with Volkswagen Group on the T4 commercial vehicle joint venture project, but when everything was ready, it was stuck in the policy. According to the regulations at that time, a foreign car company can't have more than two joint venture projects in China.

Later, Huang Peiyu also had in-depth discussions with Yulong Automobile in Taiwan Province Province, and planned to produce advanced cars in advance, and then develop independent models with the help of Yulong's R&D base. However, with the imprisonment of Huang Peiyu, the project was terminated.

In November p>1998, Huang Peiyu, the former chairman and general manager of Xiamen Automobile, was sentenced to death by first instance, suspended for two years, and confiscated RMB 1,.

It is worth mentioning that at the same time when Xiaojinlong built the factory, Huang Peiyu made a "simple" pilot production line in the factory and began to build cars. Its first product was the Jinlong XML639 eight-seater station wagon, and then it successively launched the Jinlong XML644 light bus, Jinlong XML521X light van and other products.

Later, with the increasingly fierce market competition, Xiamen Golden Travel decisively stopped production of its old products, introduced the technology and production technology of Toyota Sea Lion, and launched Golden Travel Sea Lion XML648 in 1995.

two years later, Xiamen jinlv cooperated with Toyota again, introduced Kauste technology and launched jinlv Kauste XML67. These two cars have been widely welcomed by the market.

It is worth mentioning that before the end of 1998, Xiamen Jinlv had been using the same Jinlong trademark with Dajinlong * * *, and it was not until Dajinlong changed the logo that the double logo became the exclusive trademark of Xiamen Jinlv.

In p>1999, the year after Huang Peiyu was sentenced to prison, Xiamen Jinlv began to transform and produce buses. In 2, it produced 5 buses, which was put into production that year and made a profit that year.

Two years later, Golden Travel Xiamen Haicang Bus Production Base was completed and put into operation, producing 2, buses that year, with sales reaching 1.25 billion yuan.

After that, Xiamen Golden Brigade started its moderns.

in p>22, the sales revenue reached 2.2 billion yuan; In 23, it reached 2.8 billion yuan, ranking second among the national bus manufacturers; In 24, it exceeded 3 billion yuan, ranking second; In 25, the sales volume reached 15,2 vehicles, ranking second in the industry.

By 27, Golden Travel's income had reached 4.5 billion yuan! It has achieved double-digit growth for 15 consecutive years, and its annual sales volume has reached 25,. Among them, the total annual sales volume of XML6127 alone reached 12, which also created history.

At this time, Xiamen Jinlv has formed a comprehensive layout of large, medium and light buses, with 8 series and nearly 1 products. In addition to the XML6127 just mentioned, there are many series such as XML611, XML642, XML6118 and XML6125.

(Golden Journey XML6118)

It is worth mentioning that in December 26, Xiamen Jinlv obtained chassis production qualification, ending the history of its modified car factory.

Since then, Xiamen Jinlv has carried out a number of technological innovations, launched a number of models and won a number of awards.

In p>28, Xiamen Jinlv built the first cathodic electrophoresis production line for large passenger cars in China, which achieved a historic breakthrough. In 29, Xiamen Jinlv production line applied full-load technology, and the corrosion resistance and durability of the car body reached the level of a first-class car.

Xiamen Golden Brigade continues to introduce new products. Tianjiao, Snow Fox and Snow Leopard were launched in 211, "Kaige" large-scale road bus was launched in 213, CMB "Jincheng" was launched in 214, and the high-end luxury flagship product-Navigator was launched in 217.

according to the purpose, Xiamen jinlv's products are divided into seven categories, including commuter bus, road bus, city bus, light bus, school bus, RV and special car, with dozens of models, covering 4.5 -19 meters and 2 -82 seats.

In terms of sales volume, from 212 to 219, the annual sales volume of Xiamen Jinlv has been hovering between 2, and 3, vehicles, ranking between the fifth and eighth in the whole bus market. However, in the market segment, the performance of Xiamen Golden Travel is more positive. For example, in 218, Golden Travel ranked second in the seat bus market.

In addition to the domestic market, Xiamen Golden Travel has been exported to more than 12 countries and regions. By 215, the cumulative export has exceeded 5, vehicles. According to another data, by the end of 216, the number of Xiamen Golden Brigade in Egypt had exceeded 2,, ranking first in the industry. In addition, Xiamen Golden Brigade was the first to get the AEBS EU Pass.

These achievements are also fed back to the awards and brand value of Xiamen Golden Travel Institute.

According to the data, Xiamen Jinlv has won the World Bus Federation's annual Best Ecological Award, Best Environmental Bus Award, Best Bus Modeling Award, China Original Bus and American Good? Design? Awards Excellent Design Award ".

In addition, since 27, Xiamen Golden Travel has been selected as one of the 5 most valuable brands in China for more than ten years. According to the latest data, the brand value of Golden Travel reached 24.259 billion yuan in 219, ranking 24th among the "Valuable Brands in China".

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.